article thumbnail

The Key to Online Advertising Is Tracking Results

Duct Tape Marketing

You’ll lean into tactics that resonated with your audience and ditch those less-successful approaches. Create Conversion Goals in Google Analytics. In Google Analytics , you’re able to define your conversion goals. Google Analytics allows you to create up to 20 conversion goals for your business.

article thumbnail

How to start making sense of your data

Version One Ventures

Google Analytics, Flurry, Mixpanel, etc.). Now, consider rephrasing the question above into a hypothesis: “ Our best clickthrough rate is on Fridays in New York City.” News data data analysis Data Science Flurry Google Analytics mixpanel product startups statistics' Stay tuned!

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to Optimize a Site Without a Clear Online Conversion

ConversionXL

In the Digital Analytics Power Hour podcast , the hosts posed the following thought experiment to help you determine how to analyze and optimize a site like this: Imagine you wake up in a world where you don’t have a website. The Digital Analytics Power Hour guys suggest looking at the mission statement. What Are Your Goals?

article thumbnail

Finding your One Metric That Matters

leananalyticsbook.com

Lean Analytics Book. This is the typical transaction funnel that anyone who’s used web analytics is familiar with. Media is about time on page, pages per visit, and clickthrough rates. Developers , prioritizing features and making experimental validation part of the “Lean QA” process. Contact us.

Metrics 58
article thumbnail

5 Insights from Every Speaker of ConversionXL Live 2016

ConversionXL

Underlines improve clickthrough on Bing for both algorithmic results and ads (so more revenue) and improve time to successful click (better UX). There are three: behavior analysis, planning and prioritization, and research and analytics. This entire model is very close to the Lean Startup model. What Instead? Hypothesis.