Version One Ventures

NOVEMBER 24, 2014

Google Analytics, Flurry, Mixpanel, etc.). Now, consider rephrasing the question above into a hypothesis: “ Our best clickthrough rate is on Fridays in New York City.” For example, you might want to look at the age of your users, the price of listings on your marketplace, or the revenue generated by each customer. Stay tuned!

Clickthrough 165

Clickthrough New York City Distribution Analytics 165

ConversionXL

NOVEMBER 22, 2016

In the Digital Analytics Power Hour podcast , the hosts posed the following thought experiment to help you determine how to analyze and optimize a site like this: Imagine you wake up in a world where you don’t have a website. The Digital Analytics Power Hour guys suggest looking at the mission statement. What Are Your Goals?

Conversion 48

Conversion Metrics Analytics Non-Compete 48

leananalyticsbook.com

AUGUST 19, 2012

Lean Analytics Book. This is the typical transaction funnel that anyone who’s used web analytics is familiar with. Media is about time on page, pages per visit, and clickthrough rates. That might sound pretty standard, but the variety of revenue models can complicate things. Skip to navigation. Contact us.

Metrics 58

Metrics Clickthrough Lean Analytics 58

ConversionXL

APRIL 6, 2016

Underlines improve clickthrough on Bing for both algorithmic results and ads (so more revenue) and improve time to successful click (better UX). Revenue is usually a good metric to use to evaluate effectiveness of test. There are three: behavior analysis, planning and prioritization, and research and analytics.

Retention 48

Retention Algorithm Software Review Conversion 48