article thumbnail

How to start making sense of your data

Version One Ventures

Google Analytics, Flurry, Mixpanel, etc.). Now, consider rephrasing the question above into a hypothesis: “ Our best clickthrough rate is on Fridays in New York City.” For example, you might want to look at the age of your users, the price of listings on your marketplace, or the revenue generated by each customer. Stay tuned!

article thumbnail

Making the Most of Your Drip Email Campaign: Content, Length & Frequency

ConversionXL

BUT, if you go to your analytics right now and identify the pages with the highest bounce rates , and how people are coming to them, you’ll find ripe starting points for your autoresponders. In the span of four months, SeoMoz increased conversions by 170% and generated over $1 Million in additional revenue. ” The result?

Campaign 130
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to Achieve Email Marketing Success by Tracking

Growthink Blog

Because email marketing is a highly effective way to stay in touch with your customers and generate revenues. These services all have a tracking section where you can look at previous emails to see their delivery rates, open rates, and clickthrough rates. You have revenue of $0.10 Here are certain elements you must track.

Email 98
article thumbnail

5 Things You’re Measuring Incorrectly With Digital Analytics & What To Do About It

ConversionXL

Watching the growth of digital analytics over the last several years has been both exciting and disturbing. Disturbing, because many people & organizations want to compete on analytics, but are not doing the right things or adopting the right thinking about analytics. 15% of companies don’t track ROI (Return on Investment).

Analytics 113
article thumbnail

How to Get Traffic That Converts

ConversionXL

Just because you can take a look at your Google Analytics stats to see how much traffic you get and what it’s converting at, doesn’t mean you’re seeing the full picture. Traffic analysis with Google Analytics. Thankfully you can plug custom reports right into your analytics profile by just clicking on them.

article thumbnail

How to Optimize a Site Without a Clear Online Conversion

ConversionXL

In the Digital Analytics Power Hour podcast , the hosts posed the following thought experiment to help you determine how to analyze and optimize a site like this: Imagine you wake up in a world where you don’t have a website. The Digital Analytics Power Hour guys suggest looking at the mission statement. What Are Your Goals?

article thumbnail

4 Cases Where Short Home Pages Outperformed Long Home Pages

ConversionXL

Secondary goal is a clickthrough to the Courses page, so people would find a course of interest. Not that just, also 25% more clickthroughs to my blog and 45% more people checked out my services – #winning! Bob states that long copy is the better performer when there is a rational, analytical, need-oriented motivation.