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5 Things You’re Measuring Incorrectly With Digital Analytics & What To Do About It

ConversionXL

Watching the growth of digital analytics over the last several years has been both exciting and disturbing. Disturbing, because many people & organizations want to compete on analytics, but are not doing the right things or adopting the right thinking about analytics. 15% of companies don’t track ROI (Return on Investment).

Analytics 113
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Finding your One Metric That Matters

leananalyticsbook.com

Lean Analytics Book. The One Metric That Matters. One of the things Ben and I have been discussing a lot is the concept of the One Metric That Matters (OMTM) and how to focus on it. That doesn’t mean there’s only one metric you care about from the day you wake up with an idea to the day you sell your company.

Metrics 58
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Facebook Ads vs. AdWords: How to Decide and Start Optimizing for ROI

ConversionXL

Why You Should Link AdWords and Google Analytics. If we’re talking about optimization, we’re talking about digital analytics. Measuring the right metrics when you’re experimenting with PPC is important. What you need is the “why” Investigate through segmentation and Google Analytics.

PPC 48
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How to Optimize Videos for Conversions

ConversionXL

First, you can use annotations to get viewers to clickthrough to another site while they’re watching. Using the documentation found at schema.org , add the appropriate markup (a fancy word for code) to the page upon which your video is embedded. Wistia shows which metrics can be used to help you measure various factors (e.g.

Video 48
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Traffic Acquisition Strategy: A Data-Driven Approach to Increase Site Traffic

ConversionXL

Dave McClure’s conversion metrics visualize where different conversion optimization opportunities lie—including those for acquisition. 7 Ways that Predictive Analytics Is Transforming Ecommerce. 7 Ways that Predictive Analytics Is Transforming Ecommerce. website reviews; 5. Image source ). By Gagan Mehra. Get it now.

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Adopting A Data Driven Approach To Increase Website Traffic

ConversionXL

To guide the discussion, we’re going to be using Dave McClure’s Conversion Metrics as a framework to see where different conversion optimization opportunities lie. Upon inspecting the source code, visitors would find the following. website reviews, 5. category page for website reviews). image source. free shipping 7.

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5 Insights from Every Speaker of ConversionXL Live 2016

ConversionXL

Humans do “mental accounting,” a subjective coding and categorization of economic outcomes. Social proof isn’t just reviews. Say it – Reviews, expert Q&A, audio clips / videos. Basically, you can scour the web for reviews, testimonials and unbiased discussions to steal for your copy.