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Launching a Portfolio Acceleration Platform at a Venture Capital or Private Equity Fund

David Teten

Nick Kim , Crosscut’s Head of Platform, in his presentation at the 4th Annual VC Platform Summit, shared their Platform development methodology, which he viewed as an exercise in product development. For example, recruiting writ large is useful at all stages of development. Customer Development. AskAnything.VC

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Are You Putting Your Rock Star Customers To Work?

YoungUpstarts

Talented product developers. Even PhD analytics eggheads. When 3M brought “lead users” into its innovation process, they improved revenues by a factor of eight times over innovations from internal product developers. If so, the business world is full of specialists who are all too eager to help.

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Risk-takers and Strategists: Jeremiah Owyang on Long-Term Social Media Planning

ReadWriteStart

Today, brands are hiring social media specialists for customer support, crowdsourced product development, promotions and even leads generation. Recognize Talent and Invest in Their Development: While social media specialists blaze new trails for your organization they often find themselves "alone in the wilderness."

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What Does the Future Hold for Conversion Optimization?

ConversionXL

With agile development cycles and uncertain monetization models, they live and die by data and experimentation. At the core is still the same balance of analysis and creativity – but you’ll get an advantage with experience in product development, marketing, and commercial strategy. “. Image Source.

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Adapt and Grow: Why Manufacturers Need To Embrace Industry 4.0

YoungUpstarts

is the transformation of traditional mechanical chains in production to “cyber-physical” chains where companies, suppliers, and customers are all connected through IT networks and production processes are fully digitized and automated. Essentially, Industry 4.0 What Can You Do to Be Industry 4.0 Start Engaging with Your Customers.

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How to Become a Marketing Manager

ConversionXL

Marketers can be involved in product development to ensure the product aligns with the customers’ needs, in communicating price points, in finding the best angles to keep customers coming back, and so on. What does the day-to-day of a marketing manager look like? Marketing touches every part of a company.

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How to Build a User Research Culture

ConversionXL

It slows product development. A study by the Nielsen Norman Group (NNG) showed that commercial enterprises—as well as non-profits and government agencies—consistently generate a strong ROI from investments in usability. Lead generation sites can expect to double their conversion rates. It costs money.

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