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From Loyalty Programs To Fan Clubs, A Paradigm Shift

YoungUpstarts

CRM became more sophisticated, resulting in detailed monthly statements and targeted direct marketing. What was still missing was a simple way to identify a customer at the point of sale. Throw in some basic CRM processing and analytics, and merchants can get 90% of what loyalty programs provide, for a fraction of the cost.

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Effective Ways To Differentiate And Scale Your Business

Duct Tape Marketing

I was in sales and marketing, and Andrea was in operations and dementia care. And before starting Senior Living Smart, I was a national VP of sales and marketing for Five Star, which was the fifth largest senior living company. We'd never owned a marketing agency. Why don't you just focus on marketing?

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Triggered Marketing – The Marketing Trend Smart Businesses Are Embracing

YoungUpstarts

Triggered marketing is a promotion trend that uses data analytics and the target clients’ emotions to guide them into making a purchase that fits into a business’ plan. And many businesses today are jumping on the triggered marketing bandwagon to achieve marketing success. by James Cummings, owner of egnut.com.

Marketing 124
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Key Insights from Every Speaker of Elite Camp 2016

ConversionXL

Most of the time companies invest in traffic, sites, analytics, but not user research to find out about the the true/implicit motivation of their customers (reasonable would be at least 85%/15%). The aim nowadays should be to create great content that directly converts into sales. Personalized sales message. Need Keywords?

PPC 48
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2011 Consumer Internet Predictions

Lightspeed Venture Partners

The breakout categories of 2010 are Local Deals (Groupon, Living Social* etc), and Flash Sales (Gilt, RueLaLa, HauteLook, Ideeli etc), and both are squarely aimed at helping consumers save money. The Flash Sales sites and Local Deals sites both make shopping fun by offering deep discounts. Finding money and saving money online.

Internet 113