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What Your Sales Team Really Needs from Young Executive Leadership

YoungUpstarts

Millennial CEOs in today’s business climate face a changing role from the traditional leadership image of the suit in the C-suite, especially when it comes to sales. It’s becoming increasingly important for top leadership to work directly with their sales managers to develop a stellar sales process.

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Predictive Analytics in 2018: What’s Possible, Who’s Doing It, and How

ConversionXL

Predictive analytics, in other words, wasn’t a panacea. This post details those changes and shows how several businesses—and not just behemoths—have cultivated the predictive analytics landscape. How many neglected data points do you have in Google Analytics, Google Ads, MailChimp, Marchex, Stripe, and similar services?).

Analytics 131
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What is CRM? Customer Relationship Management Explained

Up and Running

It gives your sales, customer service, business development, marketing, HR, and any other teams direct access to shared information with a better way to manage interactions with customers. It also makes it easier to attribute specific marketing spending toward individual segments and generate quality leads for the sales team.

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What Happens When Data Quality Goes Wrong And How To Fix It

YoungUpstarts

The quality of data a company can access determines their customer experiences, analytics, insights, retention, and revenue. For example, if a sales manager is working with bad data, he won’t be able to make simple forecasts but will have to first sift through the data and track down the numbers to validate the data first.

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Critical Key Performance Indicators (KPIs) for Founders

Up and Running

Think of them like this: If you have a critical sales milestone your company needs to meet by the end of the year, KPIs should deliver incremental evidence that you’re either headed in the right direction, or you’re not. . Use current analytics to identify which business processes should be measured and who the stakeholders are.

Founder 71
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Propensity Modeling: Using Data (and Expertise) to Predict Behavior

ConversionXL

When we look at data and analytics, we’re focused on the past. There might be several scenarios where real experiments are not possible: sometimes management may be unwilling to risk short-term revenue losses by assigning sales to random customers. lead-to-customer conversion rate, retention, etc.). How did we do last quarter?

Analytics 118
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18 Ways to Make Your Financial Model Stand Out to Investors

David Teten

I look at a lot of spreadsheets and analytic reports, and way too many are difficult to read and therefore hard to understand. It’s misleadingly precise to have two digits to the right of the decimal in a CAC/LTV multiple for year 3 of your forecast (“Customer Acquisition Cost”/”LifeTime Value of Customer”).