Occam's Razor

AUGUST 28, 2006

How many metrics can you call adorable? Site abandonment rate is an adorable metric, to me : ), for these reasons: Money, money, money baby. IMHO there isn't a metric out there that can tell you a lot so quickly and any improvement you make to it will directly and immediately impact the bottom-line. My hypothesis is that.

Metrics 98

Metrics Analytics SEM Campaign 98

Eric Friedman

APRIL 23, 2014

thought to be effective by very hand wavy metrics such as “visibility” and “brand awareness” but it was impossible to really track. I realized that interactive advertising and banner ads provided great accountability and metrics you could really dig into. It was (and is?)

SEM 83

SEM Advertising Metrics Analytics 83

crowdSPRING Blog

DECEMBER 14, 2016

Once we settled on a defined conversion, it was much easier to make decisions and look at comparative metrics. Tip: One of the most important tools for any effective SEO strategy is website analytics. There are many paid options for website analytics. We like and use Google Analytics. image credit: hetemeel.

SEO 48

SEO Search Engineer Small Business 48

Occam's Razor

MAY 19, 2006

Numerous studies have pointed out that while almost all Fortune 500 companies have great investments in "Web Analytics" they still struggle to make any meaningful business decisions. Here it what it says…… Our Goal: Highest value from Web Analytics implementation. The rule works quite simply.

Analytics 133

Analytics Web SEM Metrics 133

Startup Lessons Learned

SEPTEMBER 13, 2008

Lessons Learned by Eric Ries Saturday, September 13, 2008 SEM on five dollars a day How do you build a new product with constant customer feedback while simultaneously staying under the radar? SEM is a simple idea. In the process, we had also built a simple cohort-based analytics system. I just came across this post.

SEM 164

SEM San Francisco Lean Continuous Deployment 164

crowdSPRING Blog

SEPTEMBER 14, 2014

SpyFu is a great tool that allows you to compare your own SEO/SEM tactics against those of your competitors. Mixpanel: An advanced analytics platform, Mixpanel allows users to drill down and better understand how visitors engage with your site. Do you manage your own keyword campaigns or work closely with the person who does?

Small Business 79

Small Business SEM Social Media Mobile 79

crowdSPRING Blog

SEPTEMBER 20, 2010

In each case, we describe the resource, help you understand why you should consider using it, and offer tips on using with links to additional information if you’d like to read more about that resource. If you want to learn more about search engine marketing, I suggest you read 10 Practical Small Business SEO and SEM marketing tips.

Small Business 102

Small Business Analytics Social Media Search 102

Occam's Razor

JULY 1, 2008

This post bravely attempts to: 1 ] Highlight the importance of holistic multichannel analytics. Its job is also to provide information to people who want to learn and then call your phone center to buy. That's why multichannel analytics is so important. Not impossible. Or just submit a lead and have you call them.

Analytics 116

Analytics Conversion Campaign Redemption 116

ConversionXL

SEPTEMBER 5, 2019

They can be utilized across teams— UX , CRO, social media, SEM, SEO , etc., running regression analyses against success metrics), but we knew what our “ideal customer profile” looked like for the most part, and we knew which customer profiles were worth the most money to us generally. can all benefit from a better idea of the customer.

Software Review 115

Software Review Design Agile Analytics 115

crowdSPRING Blog

JULY 24, 2018

Ahrefs is one of the best Search Engine Optimization ( SEO ) and Search Engine Marketing ( SEM ) tools available for anyone who prefers to make data-based decisions in their marketing strategies. The social network’s real power lies in the vast amount of information available that makes creating highly targeted ads and messaging easy.

Social Media 51

Social Media Marketing Analytics Audience 51

crowdSPRING Blog

JULY 24, 2018

Ahrefs is one of the best Search Engine Optimization ( SEO ) and Search Engine Marketing ( SEM ) tools available for anyone who prefers to make data-based decisions in their marketing strategies. The social network’s real power lies in the vast amount of information available that makes creating highly targeted ads and messaging easy.

Social Media 48

Social Media Marketing Analytics Audience 48

ConversionXL

MARCH 7, 2017

They can be utilized across teams – UX, CRO, Social Media, SEM, SEO, etc., running regression analyses against success metrics), but we knew what our “ideal customer profile” looked like for the most part, and we knew which customer profiles were worth the most money to us generally. To start with, the data will likely be a mess.

Software Review 102

Software Review Design Agile Analytics 102

ConversionXL

DECEMBER 2, 2015

Read this article for more information on bandit algorithms. Define your target metrics. Web Analytics Analysis. Web analytics analysis is next. You’d be surprised how many analytics setups are broken. Google Analytics 102: How To Set Up Goals, Segments & Events in Google Analytics.

Technical Review 48

Technical Review Analytics Framework Software Review 48

Brandanew

JANUARY 8, 2016

Social analytics and video marketing are likely to be the key marketing trends for 2016. We talked to global social media experts and influencers to share with us their top social analytics tools for the coming year. 16 Top Social Analytics Tools For 2016. Tools 1 to 3: Native Analytics at Twitter, LinkedIn and Facebook.

Analytics 100

Analytics Social Media Marketing Media 100

ConversionXL

SEPTEMBER 11, 2014

Cutting out noise and creating a PPC strategy that drives business: It’s the goal of SEM professionals everywhere. site analytics data. This last piece of the Ad Group puzzle should contain information and images that match the keyword list and the ads as closely as possible. webmaster tools query data. product databases.

PPC 114

PPC Matching Technical Review Search 114

ConversionXL

FEBRUARY 5, 2020

Turn it into information. If you’ve worked in web analytics for a while, you’ve suffered the pain of building graphs and tables in spreadsheets and then, once a “decent” dashboard has been set up, trying to automate it. Or, perhaps, you’ve relied on in-product Google Analytics reports, with all their limitations. Analyze it.

Analytics 117

Analytics Metrics Affiliate Aggregator 117

Occam's Razor

AUGUST 6, 2007

It is almost instantly accessible in any web analytics tool. So what is this mysterious metric? It is important to note that the first definition is the standard definition in tools like Google Analytics, WebTrends, Yahoo! Web Analytics, CoreMetrics etc etc etc. Sweet actionable information. Instantly useful!

Metrics 120

Metrics Analytics PPC Campaign 120

ConversionXL

JANUARY 22, 2015

You can’t rely on web analytics data – and just compare time periods – as everything changes. In addition to this, we tracked everything closely in Google Analytics and we could verify that conversions, revenue and sales were up and that the combined effect of all my work was a 21% lift in the overall conversion rate.

Analytics 48

Analytics SEM Metrics Conversion 48

marketingland.com

JULY 11, 2012

Analytics |. Beyond the left column housing lower priority information, it’s also worth noting that the presence of imagery in the right column makes it easier to absorb in at a glance, and easier to tap, on mobile. New On Google Analytics Pages Reports - Entrance Metric 48 people have tweeted this article. Wheres Sphinn?

Email 49

Email Mobile SEO Search 49