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Excellent Analytics Tip #18: Make Love To Your Direct Traffic

Occam's Razor

You see if you don't implement your links properly the person shows up to your site without any tracking parameters and thus fail to help your web analytics tool to put that visitor in the right source bucket. You have purchased banner ads in various Android applications using AdMob to target high value analytics decision makers.

Analytics 122
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How to Get Sponsorship for Your Business, Book or Podcast

ConversionXL

This might include things like: Website Social media banners and content Newsletters Digital and traditional media advertising Naming rights of a building Event sponsorship Speaking opportunities Exhibitor opportunities Access to influencers. Lean on your professional networks too. But it pays to think beyond that.

Audience 139
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6 Business Idea Validation Tactics to Improve Your Business Planning

Up and Running

In the Lean Startup methodology, one of the most important elements is getting out of the building. You must conduct client interviews, website usage tests, and maybe even set up a small PPC campaign to figure out whether or not the market is interested in you offering. Idea validation and Lean Planning.

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The Small Business Guide To SEO (Search Engine Optimization) in 2017

crowdSPRING Blog

You can learn more about setting goals in our post on Lean Marketing 101: Setting Goals. Tip: One of the most important tools for any effective SEO strategy is website analytics. There are many paid options for website analytics. We like and use Google Analytics. Define Conversions Properly.

SEO 48
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The Stealth Mode: Trada’s Position on Staying Stealth

trada.com

Trada Blog: Paid Search Marketing, Online Advertising and Small Biz Trada's blog for small businesses making paid search, online advertising and social media easier to understand. and we've been leaning towards remaining in stealth mode a bit longer. We did this with in-house user groups almost from the very start.

Stealth 40
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Growth Marketing: The Skills and Frameworks You Need

ConversionXL

When WordStream began receiving complaints that the seven-day free trial of their PPC management software wasn’t long enough, the brand decided to A/B test 14-day and 30-day trials. Growth marketing borrows a concept from the lean startup methodology. a live stream with an influencer on social media). The results?

Framework 102
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A Complete Guide to Account-Based Marketing: Win Over Your Ideal Customer

ConversionXL

The median figures for each strategy should give you an idea of which program to lean towards. Who is following you on social media? Behavioral: Dig into your analytics to find who’s engaging with your website and social media accounts. Typical deal sizes for Programmatic ABM are $50K to $250K.