Analytics Marketing PPC SEM 
The Startup Magazine
JULY 21, 2021
Kevin Wu, co-founder and CEO of job search optimization program Pathrise , says “Digital marketer roles are some of the most in-demand positions in the tech industry.” According to a recent McKinsey survey, 83% of CEOs said they depend on digital marketing to be the major driver of growth. How do marketers promote a company’s content?
The Startup Magazine
JULY 21, 2021
Kevin Wu, co-founder and CEO of job search optimization program Pathrise , says “Digital marketer roles are some of the most in-demand positions in the tech industry.” According to a recent McKinsey survey, 83% of CEOs said they depend on digital marketing to be the major driver of growth. How do marketers promote a company’s content?
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ConversionXL
SEPTEMBER 17, 2018
In the world of data-driven marketing, more and more tasks require a bit of coding. You might need to add an extra parameter to your tracking code or pull raw data from Google Analytics. You may want to create a simple prediction—or automate a few repetitive tasks in your PPC campaigns. JavaScript. Difficulty : 3/10.
ConversionXL
MAY 11, 2017
Knowing what the competitors are doing – how they are thinking about the market, what tactics they are using, how they are crafting messages and design – can make all the difference in the battle for the customers’ mind share and conversions. And it’s not just a CRO problem – it is a marketing-wide phenomenon.
ConversionXL
JUNE 30, 2019
Knowing what the competitors are doing—how they’re thinking about the market, which tactics they’re using, how they’re crafting messages and design—can make all the difference in the battle for customers. And it’s not just a CRO problem—it’s a marketing-wide phenomenon. Competitor X is doing Y.
Occam's Razor
JANUARY 7, 2007
So to make up for that this post covers some of the “technical” best practices around tracking with your web analytics tools, especially if you are using JavaScript tags. Often the job of implementation is left to the friendly neighborhood IT person and your web analytics vendor. This is sub optimal.
ConversionXL
AUGUST 27, 2015
How can you tell what caused that – optimization, SEM, seasonality, word-of-mouth, or something else? Time Period Comparison in Analytics (and Why It’s Wrong). If asked to measure improvement in conversion rate due to optimization efforts, most people would point to Google Analytics. ROI is Difficult to Measure.
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