article thumbnail

Marketing Analytics: Attribution Is Not Incrementality

Occam's Razor

Correction: It is almost always true that a very, very , large percentage of the Conversions driven by your Paid Media efforts are not incremental. Bing gets all the credit for that conversion in your Analytics reports. That of course suits the agenda of your Paid Media Marketers just fine. So did owned media. Absolutely!

Analytics 148
article thumbnail

Analytics On The Bleeding Edge: Transforming Data's Influence

Occam's Razor

Analytics teams are named for the silos and limitations within which they trap themselves. Paid Media. Owned Media. Finally, few analytics teams obsess about predictive analytics in a way that allows them to dictate future action. I lovingly call our strategy analytics on the bleeding edge. Customer Service.

Analytics 131
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Launching a Portfolio Acceleration Platform at a Venture Capital or Private Equity Fund

David Teten

I’ve recently advised a number of emerging private equity and VC funds who are wrestling with the question: What are the highest impact steps they can take to support their portfolio companies? . Almost every private equity and venture capital investor now advertises that they have a platform to support their portfolio companies.

article thumbnail

Digital marketers are the tech industry’s trailblazers, according to Pathrise

The Startup Magazine

This includes creating content like blog posts, videos, social media posts, and more. Not only do SEO and CMS skills stand out on a resume, but they can also be demonstrated in a portfolio to further impress recruiters. A recent e-commerce study found that emails have more than double the conversion rate of social media campaigns.

article thumbnail

The Impact Matrix | A Digital Analytics Strategic Framework

Occam's Razor

The universe of digital analytics is massive and can seem as complex as the cosmic universe. Even simple questions like “ How effective is our analytics strategy? Soon, your digital analytics strategic framework that you hoped would provide a true north to the analytics strategy question looks like this ….

article thumbnail

Quantified Media Continues to Grow

The Startup Magazine

Quantified Media is media agency creating opportunities for skilled graduates and professionals in the field of digital advertising and direct response marketing. Who is Quantified Media? It is run by professionals with many years of experience in digital advertising and media. Current Openings at Quantified Media.

Media 62
article thumbnail

Digital marketers are the tech industry’s trailblazers, according to Pathrise

The Startup Magazine

This includes creating content like blog posts, videos, social media posts, and more. Not only do SEO and CMS skills stand out on a resume, but they can also be demonstrated in a portfolio to further impress recruiters. A recent e-commerce study found that emails have more than double the conversion rate of social media campaigns.