Analytics, you can’t live with it, you can’t live without it. have a love/hate relationship with analytics.  And now, analytics is killing social media.  On this panel I got on a rant – no idea how, though I’m prone to random ranting – about the lack of an ability to measure social media.  MORE >>

In the coming year, based on current announcements , Google Analytics is set to go through an almost unprecedented amount of evolution. My favorite is Visitor Analytics, and visitor level segmentation that will be pervasive throughout the product. In-Page Analytics Report. Traffic Sources > Content > In-Page Analytics. MORE >>

am going to define a way for you to think about measuring social media, and you can't actually easily measure what I am going to recommend. Social media is evolving at an incredible pace. So what actually matters in Social Media? But social media has a profound advantage you can tap into. So why break the rule? MORE >>

Essential Spreadsheets for Social Media Analytics. Ann blogs on search and social media tools. Social media analytics and tracking can be very time-consuming and expensive. You’ll find quite a few smart social media monitoring tools, but what if you can’t afford them? Social media. Media. MORE >>

Google Analytics just keeps getting better and better as far as I’m concerned and marketers that use this free tool need to get better and better at understanding what it can tell you. Google Analytics Multi Channel Funnels. Keep up with Analytics blog ). Here’s the tutorial on setting up Google Analytics with Social Plugins. MORE >>