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[Review] Social Marketology

YoungUpstarts

Critical roles include a director, community manager, blog editor, blogger(s), channel specialists, SEO specialists, photographers/videographers, producers, and analytics specialist. “ Social Marketology ” provides a useful and practical reference for folks tasked with social media marketing in their organizations.

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6 Customer Journey Mapping Examples: How UX Pros Do It

ConversionXL

” They referred to the concept as “cycle of service mapping.” ” I had the pleasure of speaking to Dr. Chip about customer journey and innovative service metrics. Metrics should be anchored in part to customer outcomes, not granular processes and practices. Leadfeeder. ” Click to enlarge. IdeaRocket.

Customer 130
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Google Analytics Custom Reports: Paid Search Campaigns Analysis

Occam's Razor

These insightful reports are from the six I'd created for my latest video for the Market Motive Web Analytics Master Certification course. My latest video was on how to find meaningful insights, faster, when performing paid search analysis with web analytics tools (rather than, say, the AdWords or Bing UI).

Analytics 127
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3 Awesome, Downloadable, Custom Web Analytics Reports

Occam's Razor

In a world where we are overwhelmed with data and metrics and key performance indicators and reports and dashboards and. I must forewarn you that my hidden agenda is also to expose to you metrics you might not be using, views of data that you might be ignoring, best practices that are of value and teach you how to fish. Come back here.

Analytics 125
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Growth Marketing: The Skills and Frameworks You Need

ConversionXL

They work to improve top-of-funnel metrics like brand awareness and identify opportunities to improve customer activation, retention, and referral efforts. If your campaign works and your brand awareness metrics improve, you win. Then, compare any change in the awareness metrics you’re measuring in that region with other markets.

Framework 102
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The Small Business Guide To SEO (Search Engine Optimization) in 2017

crowdSPRING Blog

Once we settled on a defined conversion, it was much easier to make decisions and look at comparative metrics. Tip: One of the most important tools for any effective SEO strategy is website analytics. There are many paid options for website analytics. We like and use Google Analytics. image credit: hetemeel.

SEO 48
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Excellent Analytics Tip #7: The Adorable Site Abandonment Rate Metric

Occam's Razor

How many metrics can you call adorable? Site abandonment rate is an adorable metric, to me : ), for these reasons: Money, money, money baby. IMHO there isn't a metric out there that can tell you a lot so quickly and any improvement you make to it will directly and immediately impact the bottom-line. My hypothesis is that.

Metrics 98