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Top 15 Digital Marketing Publications That All Marketers Should Read

The Startup Magazine

This digital marketing publication is a free web application that provides digital marketers with insights and analytics about their search engine rankings, links, and keywords. 14 : Search Engine Watch. 5: Inc.com . 8: Digiday. 9: Social Media Today . 10 : Hootsuite. 12 : ClickZ . 13 : BlueGlass. 15 : Marketing Land.

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Search Engine Optimization Algorithm Changes For 2017

YoungUpstarts

Search engine optimization is a practice used to help your website rank higher in the search results fields of major search engines. Although keywords are important, it is more important to understand what your audience is searching for and how they are using these searches.”. PPC is Essential.

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The Stealth Mode: Trada’s Position on Staying Stealth

trada.com

Trada Blog: Paid Search Marketing, Online Advertising and Small Biz Trada's blog for small businesses making paid search, online advertising and social media easier to understand. The perfect situation is to have a few people moving between all the categories. We did this with in-house user groups almost from the very start.

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Brand Measurement: Analytics & Metrics for Branding Campaigns

Occam's Razor

Paid Search or affiliates or email or display or YouTube or whatever channel you end up choosing. [ See if you were able to get more traffic to arrive at your site, and if they were Existing Visitors or New Visitors (hopefully measured with a first party cookie in your website analytics tool). Share of Search.

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Web Analytics: An Hour A Day

Occam's Razor

I am thrilled to say that my book Web Analytics: An Hour A Day has been published and is now widely available. Five Reasons Why You Should Buy Web Analytics: An Hour A Day: Web Analytics: An Hour A Day for the first time provides a Practitioner's in the trenches perspective on web analytics. There I said it.

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Pinterest 101: Making the Most of Social Media’s New Kid on the Block

Up and Running

Outbound marketing and PPC marketing aren’t the only ways to get people to your site. This is essentially your Pinterest specific and image specific analytics site. Use trendy and popular tags that relate to each pin to ensure your company’s pin appears in the right searches. Use captions and hashtags for every pin and repin.

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Farewell ConversionXL: 6 Key CRO Lessons I’ve Learned As Editor

ConversionXL

If they’ve set up their analytics improperly, or are calling wins too soon, they’re reporting “wins” that may not entirely be valid. If I notice site searchers convert at higher rates, but the search function isn’t so noticeable, then it makes sense to try and draw more focus to site search.