ConversionXL

JUNE 2, 2022

Sales and marketing collaborate until a deal is closed and beyond to secure long-term customer retention. To maximize impact and ensure correct prioritization, the team reviewed the top 10 accounts quarterly. For example, securing two or three companies within an industry may give you leverage with the rest of the industry.

Customer 98

Customer Marketing Channel Acquisition 98

Occam's Razor

OCTOBER 21, 2013

In late 2011, Google announced an effort to make search behavior more secure. Following revelations of NSA activities via Mr. Snowden, Google has now switched almost all users to secure search, resulting in even more user search queries showing up as not provided in all web analytics tools. No keyword data in analytics tools.

Search 154

Search SEO Analytics Engineer 154

ConversionXL

JANUARY 29, 2016

To do so, they reached out to Mercenta (a retargeting software company) to help get more website visitors into their local Mazda dealerships by way of some smart PPC ads. Just like Mazda improved their retargeting ads with proximity, Watchfinder did so with audience granularity from Google Analytics. Key Takeaways. Image Source.

Campaign 48

Campaign PPC Audience eCommerce 48

ConversionXL

OCTOBER 7, 2022

This calculation goes beyond marketing costs and advertising dollars to include product costs, labor costs, shipping costs, and any other expenses that contribute to attracting and securing customers. For example, if your customer acquisition costs are high for PPC ads , you can move budget to a marketing strategy with a lower CAC.

Acquisition 22

Acquisition eCommerce Cost Customer 22

ConversionXL

DECEMBER 2, 2015

Web Analytics Analysis. Web analytics analysis is next. You’d be surprised how many analytics setups are broken. Google Analytics (and other analytics setups) are a course in themselves, so I’ll leave you with some helpful links to read: Google Analytics 101: How To Configure Google Analytics To Get Actionable Data.

Technical Review 48

Technical Review Analytics Framework Software Review 48

Occam's Razor

FEBRUARY 9, 2015

Half-way through this post, you'll seriously wonder why you've spent so much time obsessing with Adobe/Google Analytics/Chartbeat or other web analytics tool. CIA also formed one of five foundational elements in my best-selling book Web Analytics 2.0. My first blog post on the topic of CIA was on 14th Aug 2006!

Metrics 60

Metrics Analytics Non-Compete Search 60

ConversionXL

NOVEMBER 4, 2011

This division is done automatically by software (see the end of the article). Be clear on your business goals, benchmark your competition for ideas, dig in your web analytics data, conduct customer surveys, analyze search behavior on your site. 50% of the traffic is showed page A, and the other 50% is taken to page B. What about here?

Conversion 109

Conversion Framework Technical Review Sales 109