Startup Professionals Musings

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7 Key Factors Obscure Your Customer Acquisition Costs

Startup Professionals Musings

As a business consultant and angel investor, I often ask for your own assessment of marketing ROI , or customer acquisition cost (CAC). It encompasses your marketing strategy used to attract, engage, and retain customers by creating and sharing relevant articles, videos, podcasts, and other media. Don’t forget it.

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7 Indications Of Your Ability To Get Business Results

Startup Professionals Musings

As a startup mentor, I’m always amazed that some entrepreneurs seem to be an immediate hit with investors, while others struggle to get any attention at all. Finally I realized that venture capital and angel investors are actually humans, despite some views to the contrary.

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6 Lessons Most Entrepreneurs Only Learn On The Street

Startup Professionals Musings

That first burst of customers via word-of-mouth or a viral video won’t sustain your growth. Most investors I know have heard many passionate entrepreneurs chanting “ If we build it, they will come ” in lieu of a credible marketing plan. As an angel investor myself, I’ve often heard the argument that your solution has no competition.

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10 Quotes You Should Never Use Around A Business Plan

Startup Professionals Musings

If you are not in that rare category of known and proven entrepreneurs, you should avoid the following list of my top ten turnoffs that I have personally experienced as an angel investor. Teasing or spamming an investor is not the way to his pocketbook.

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7 Personal Attributes That Attract Investor Attention

Startup Professionals Musings

As a startup mentor, I’m always amazed that some entrepreneurs seem to be an immediate hit with investors, while others struggle to get any attention at all. Finally I realized that venture capital and angel investors are actually humans, despite some views to the contrary.

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7 Entrepreneur Traits That Let You Soar With Angels

Startup Professionals Musings

As a startup mentor, I’m always amazed that some entrepreneurs seem to be an immediate hit with investors, while others struggle to get any attention at all. Finally I realized that Venture Capital and Angel investors are actually humans, despite some views to the contrary.

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10 Strategies For Attracting Investors That Will Fail

Startup Professionals Musings

If you are not in that rare category of known and proven entrepreneurs, you should avoid the following list of my top ten turnoffs that I have personally experienced as an angel investor. Teasing or spamming an investor is not the way to his pocketbook.