Architecture B2C Engineer SEO 
Up and Running
APRIL 17, 2018
And, these trends don’t just apply to businesses selling directly to consumers (B2C). B2B ecommerce sales , (businesses selling directly to other businesses) generate three times as much revenue as B2C, at $7.7 trillion in sales, compared to B2C’s $2.3 Implement SEO best practices. trillion in 2021, up from $1.3
YoungUpstarts
AUGUST 17, 2014
The increased difficulty and added opportunity is ironic and problematic for business-to-business companies as well as B2C (business to consumer) advertisers. Internal linking helps improve search engine optimization as well as user experience. Link Architecture. On-page factors guide search engines and online consumers.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Occam's Razor
JANUARY 20, 2010
I recently did a webinar for the Search Engine Strategies conference (I am doing the opening conference keynote at SES London and SES New York ) and my Market Motive co-faculty member Greg Jarboe sent me this KPI via email: "Your webcast was a big success. How do you measure SEO performance on a page level? Back to our story.
Occam's Razor
FEBRUARY 20, 2012
No business, B2C or B2B or here2there, can exist without a robust YouTube strategy. Something absolutely important missing from the site's information architecture. ~ Things that might hinder SEO. These and other such small things are both a task list and a sign of how savvy the company is when it comes to SEO.
ConversionXL
APRIL 12, 2017
Information architecture is how we arrange the parts to be understandable as a whole. Reverse engineer lifetime value study. Bill Leake: Optimizing for the “Considered Purchase”: What Changes if You’re B2B or Expensive / Long Sales Cycle B2C? Lincoln Murphy: Marketing Success: Building a Customer-Centric Growth Engine.
ConversionXL
MARCH 30, 2015
Here are some ideas about of how you can apply 10 Jakob Nielsen Usability Heuristics to lead generation websites in the B2B or high consideration B2C realm, where there isn’t necessarily any transactional functionality, e.g. e-commerce, user registrations, etc. This is not only SEO good practice, it is also a good user experience practice.
Cracking the Code
OCTOBER 10, 2008
In this case, fully-burdened is not just the salary, bonus, and benefits of the sales rep, but also allocations for sales engineering support, executive support, marketing expense, and professional service expenses associate with securing the customer. This is a guiding architectural principle for best-of-breed SaaS companies.
Expert insights. Personalized for you.
80 
Let's personalize your content