ConversionXL

MARCH 3, 2021

When launching a digital brand, PPC can be a great way to immediately break into a new market and start generating website traffic. But with rising CPCs and unmitigated click fraud, PPC can also get really expensive quickly. Why PPC is an effective short term strategy, but SEO is the long game. 1) Take an iterative approach.

PPC 146

PPC SEO Campaign Analytics 146

Occam's Razor

FEBRUARY 20, 2012

Advertising on the site is a Micro Conversion (the SavvyMoney ad above with the link Manage Your Debt). Competition (who comes up first consistently, ppc and organic). No business, B2C or B2B or here2there, can exist without a robust YouTube strategy. I make a note of: 1. Organic search rankings (rank, page titles, snippets).

Web 138

Web Analytics Technical Review Affiliate 138

ConversionXL

APRIL 12, 2017

Information architecture is how we arrange the parts to be understandable as a whole. E.g. Message match / headline match from PPC ad to landing page. Combine the brand marketing manager and the data analyst. David Nye: How to Manage a Large-Scale Testing Program. Everyone should be telling the same story. Image Credit.

San Antonio 86

San Antonio Metrics B2B Analytics 86