The Customer Development Manifesto: The Startup Death Spiral (part.
Steve Blank
SEPTEMBER 7, 2009
Time for an Experienced CEO Sometimes all it takes is one or two iterations to find the right sales roadmap and marketing positioning that connects a startup with exuberant customers ready to buy. It must be Marketing’s fault.” Unfortunately, more often than not, this is just the beginning of an executive death spiral. Thanks for sharing.
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