The Customer Development Manifesto: Reasons for the Revolution.
Steve Blank
AUGUST 31, 2009
You interview sales and marketing execs for prior relevant experience and their rolodexes, and hope they execute the playbook that worked for them in prior companies. —– Part 2 of the Customer Development Manifesto to follow. While customer input may be a checkpoint or “gate” in the process, it doesn’t drive it.
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