The Customer Development Manifesto: Reasons for the Revolution.
Steve Blank
AUGUST 31, 2009
You interview sales and marketing execs for prior relevant experience and their rolodexes, and hope they execute the playbook that worked for them in prior companies. Reply shiftMode » Blog Archive » Nobody Cares About Your Product , on August 31, 2009 at 2:30 pm Said: [.] All of this is usually a bad idea.
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