archive tag pre-order 
Steve Blank
NOVEMBER 16, 2009
Validation requires revenue/orders if you’re in a business that sells product. Customer development is about squeezing out risks in the right order. Isn’t the point of the third question that the definition of validation should be expanded to things outside revenue/orders? Great quote. . Great quote.
Steve Blank
MAY 11, 2009
At the time no one (including Apple) knew exactly what consumers were going to do with multimedia, it was still pre-Internet. At the time *very* few people knew how to find/encode, tag, and transfer an mp3 file. This company and their devices pre-dated Quicktime and what became the Quicktime team had several of these cards.
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Steve Blank
MAY 22, 2009
Strong pre-show promotion will let your customers and prospects know about your exhibit. Direct email or snail mail to the pre-registered attendees is essential. a) How many overall leads did you generate, b) how many leads ended up in the sales pipeline, and c) how many leads ever turned into an order. Order Here.
Steve Blank
APRIL 2, 2009
Our first thought was to spread the news ourselves, perhaps in a press release or a “white paper,” (remember this was pre-Internet.) Order Here. To Order Outside of the U.S. Tell Me How to Find You But having benchmarks in hand that showed us as the winner did us no good unless all our potential customers could see them.
Steve Blank
MAY 21, 2009
Do not assign any sales people to the show who feel they “have something better to do,” 1) they might actually do (like closing an order) and, 2) bad sales attitudes are contagious. Your messages should have been pre-tested with prospects and existing customers way before you go to a show. Why are your messages going to stand out?
Steve Blank
NOVEMBER 5, 2009
Your proof that you have a business rather than a hobby comes from customer orders or users for your buggy, unfinished product with a minimum feature set. Raising Money Using Customer Development « Steve Blank (tags: presentations presuation vc startup strategy customer-development) [.] Order Here. To Order Outside of the U.S.
Steve Blank
NOVEMBER 12, 2009
They couldn’t keep up with the orders. Lessons Learned” – A New Type of Venture Capital Pitch « Steve Blank (tags: presentations presuation vc startup) [.] Not just because we can command a 3-4x step up in valuation if we find product/market fit pre [.] Order Here. To Order Outside of the U.S. And learn from it.”
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