mashable.com

FEBRUARY 15, 2012

Ann Smarty is a search marketer and full-time web entrepreneur. That’s why many social media marketers and power users are in constant search of free, efficient alternatives. Spreadsheet details: Public script? Spreadsheet details: Public script? Spreadsheet details: Public script? Copy the spreadsheet here.

Social Media 108

Social Media Analytics Media API 108

Steve Blank

APRIL 9, 2009

At the same time we were educating the press , we began to educate our own marketing department about what exactly we were supposed to be doing inside the company. During the first few weeks I asked each of my department heads what they did for marketing and the company. Titles are not the same as what your job is. This is a big idea.

Silicon Valley 259

Silicon Valley Technical Review RSS PR 259

crowdSPRING Blog

APRIL 28, 2010

These posts and videos are about design, startups, entrepreneurship, small business, leadership, social media, marketing, and more! Inspiration: Book Cover Archive – [link]. New-to-the-world: strategic marketing for startups and small business – [link]. The Crucial Secret To Great Marketing – [link].

Social Media 91

Social Media Small Business Design Media 91

SoCal CTO

MARCH 22, 2007

Tag Memes - Someone posts a question and "Tags" five people to give their response. Certainly my LinkedIn profile provides a better public profile for me. Early Stage Marketing and Branding – Farida Fotouh. Marketing, Startups and Networking in Los Angeles. See Five Things Meme as an example.

Technical Cofounder 150

Technical Cofounder Southern California Los Angeles CTO Hire 150

Steve Blank

APRIL 2, 2009

We had thought really hard about “ market type ” and decided to reposition the company from a technology provider to a solutions provider. Over the years marketers have found that using numbers to compare yourself to other products works well. We’ve all seen ads that say, “Now 30% more” or “Marked down 50%” or “5 times faster.”

Silicon Valley 124

Silicon Valley Technical Review RSS Software Review 124

Steve Blank

MARCH 19, 2009

While I was waiting in the lobby to pick up my offer letter, the head of marketing communications (who was to be one of my direct reports) came up to me as I held my just signed employment agreement. OK, let’s start with the basics, who does marketing think our customers are?”

Silicon Valley 185

Silicon Valley RSS Software Review Technical Review 185

Steve Blank

APRIL 20, 2009

But the more I read, the more I realized that the public history’s of the valley in the 1950′s and ’60′s were incomplete and just plain wrong. Reply DodaPedia » Blog Archive » How to decide where to live , on June 21, 2009 at 7:18 am Said: [.] I’ll stop channeling James Burke now.

Silicon Valley 270

Silicon Valley RSS San Francisco Technical Review 270

Altgate

APRIL 22, 2009

"  The beauty of having the option to select from "standard" options is that WSGR has included some market data , e.g. what percent of term sheets in up rounds in 2008 included this term.  Obviously, WSGR has a much larger sample size and the fact that they make it public (in aggregate) is impressive. . 

Term Sheet 52

Term Sheet Intellectual Property Venture Capital Hawaii 52

Steve Blank

JULY 13, 2009

Which at this stage of the company was marketing and financing. It wasn’t that I didn’t have a smart VP of Marketing who was getting early feedback from customers and screaming that the games didn’t match the hype. Hindsight is wonderful. It wasn’t that I didn’t know how to listen to customers.

Silicon Valley 122

Silicon Valley Product RSS California 122

www.readwriteweb.com

APRIL 24, 2012

You wont need a site license to cover your entire team, but plan on supplementing Google Apps with copies of Office for key marketing and executive employees, as well as anyone who spends a lot of time working offline. and tagged with. POPULAR TAGS. POPULAR TAGS. Home | Features | Trends | Best of RWW | Archives.

Startup 53

Startup Wiki RSS Software Developers 53

Steve Blank

APRIL 27, 2009

Just the Beginning The public history of Terman’s involvement with the military ends when he returns back to Stanford at the end of the war. The public story of his last 20 years at Stanford, in the 1950′s and ’60′s, seems to have him settle into the role of the kindly dean and innovative provost.

Silicon Valley 180

Silicon Valley Technical Review Europe Germany 180

www.readwriteweb.com

MARCH 7, 2011

Based on my experience as the co-founder of StartupDigest , I believe that the startup investing industry is quickly being organized more like the public investing market, and what we are seeing now is a battle of two major investment theses: the index approach and the concentrated investment approach. Just look at AngelList?s

Technical Review 50

Technical Review Due Diligence Startup Angel Investor 50

Steve Blank

OCTOBER 8, 2009

Lessons to Learn By the time I joined Ardent I thought I was an experienced marketer, but I’ll never forget my first real lesson in what it meant to understand customers and product/market fit. I thought I was bright, aggressive and could do no wrong as a marketer. Read the previous Ardent post for context.)

Silicon Valley 271

Silicon Valley RSS Customer Development California 271

Steve Blank

DECEMBER 7, 2009

I was out and about in Silicon Valley doing what I would now call Customer Discovery trying to understand how marketing departments in large corporations worked. I remember presenting our ideas for Marketing Automation to one VP of Marketing in a large Silicon Valley company. Are These Your Slides?

Silicon Valley 225

Silicon Valley Non-disclosure Agreement NDA Startup 225

The Next Web

NOVEMBER 13, 2013

Google’s Penguin update has permanently changed the Organic Search Marketing landscape, and in a good way. Using “guest posting” techniques has its place in the marketing mix, of course, as does simply using more PR orientated outreach to gain your brand, your start-up or your products coverage. Hyper targeting appropriately.

SEO 136

SEO Audience Chad API 136

Steve Blank

MAY 11, 2009

A month or two before the QuickTime public announcement in May, the SuperMac hardware engineers (who had a great relationship with the QuickTime team at Apple) started a “ skunk works ” project. This is the first way to get video into a computer, we’re going to sell and market this board like there’s no tomorrow.

Video 164

Video Silicon Valley RSS California 164

Steve Blank

APRIL 6, 2009

Bill Perry’s public life as Secretary of Defense and his subsequent work in preventing nuclear proliferation and nuclear terrorism is public knowledge. Seven years later in 1971 ESL went public. In five years, ESL went from a plucky startup to the market leader in Sigint and telemetry intercepts.

Silicon Valley 171

Silicon Valley Stealth RSS California 171

Steve Blank

AUGUST 24, 2009

Perhaps it’s difficult to achieve everyone acting honestly and ethically, whether to the public or to their spouse, but it’s not a complex problem. In fact he used the publicity to raise money from Ron Conway and others. No amount of paid publicity can achieve much if the product fails to make the customer happy.

Silicon Valley 184

Silicon Valley PR Technical Review RSS 184

Duct Tape Marketing

MAY 10, 2011

SIMPLE, EFFECTIVE AND AFFORDABLE SMALL BUSINESS MARKETING Home About Consulting Products Programs Workshops Blog Resources Contact Subscribe by RSS Subscribe to Duct Tape Marketing by Email Small Business Week 2011 Our winners! The Referral Engine – Teaching Your Business to Market Itself – by John Jantsch.

Small Business 68

Small Business Software Review Social Media RSS 68

devver.wordpress.com

NOVEMBER 9, 2010

Collective Intellect’s customers use this analysis to inform and measure the effectiveness of their PR and marketing strategy. Tim keeps a journal which he updates, tags, and adds ideas. On any idea, keep track of what is near term, what resources are needed, what is the cost, and what does the related market look like. (I

CTO Hire 40

CTO Hire Part-Time VPE Architecture Ruby 40

mobile.smashingmagazine.com

JANUARY 16, 2013

Popularity is how the public ranks vital information against itself. a circle of friends, special interests, hobbyists, the general public, veterans, newcomers). The bottom line is to keep information that is vital; question information that either is popular or has priority; archive and remove information that is neither.

Mobile 101

Mobile HTML Flash Software Review 101

Steve Blank

JULY 20, 2009

Zilog Zilog was my first Silicon Valley company where you could utter the customer’s name in public. No mainframe or minicomputer company saw any market for these small machines. This post, which is divided in two parts, is the story of the first time it happened to me.

Silicon Valley 175

Silicon Valley Chad RSS San Francisco 175

www.chubbybrain.com

SEPTEMBER 28, 2011

surrendered market leadership and thought leadership. didn’t care/focus enough about discovering how to market eventvue. The market was not there. It was a time to do some marketing. Slow to adapt to market reality. Contributing to the high cost structure was the new culture of working 9-5 Monday through Friday.

Software Review 79

Software Review Startup Technical Review Vesting 79

Duct Tape Marketing

JUNE 14, 2016

7 Ways to Get More Podcast Subscribers written by John Jantsch read more at Duct Tape Marketing. If you’re interested, you can f ind, listen, and subscribe to my long, long list of archives here. Advanced Marketing Institute – [link]. Answer the Public – [link]. #4 Your headline should be useful.

Technical Review 28

Technical Review Social Media Hosting RSS 28

trada.com

APRIL 7, 2010

Trada Blog: Paid Search Marketing, Online Advertising and Small Biz Trada's blog for small businesses making paid search, online advertising and social media easier to understand. So my definition of stealth mode is simply to not do all the things that come with being a public player.

Stealth 40

Stealth PPC Advertising Conversion 40

Steve Blank

JUNE 15, 2009

I learned a lot at Convergent, going from product marketing manager in a small startup to VP of Marketing of the Unix Division as it became a public company. His marketing and sales instincts and skills seemed magical and he built the company into a $400 million OEM supplier, ultimately selling the company to Unisys.

Entrepreneur 276

Entrepreneur Silicon Valley Technical Review RSS 276

www.forentrepreneurs.com

FEBRUARY 2, 2010

Blog About Log in Register Startup Killer: the Cost of Customer Acquisition In the many thousands of articles advising entrepreneurs on what they have to focus on to build successful startups, much has been written about three key factors: team, product and market, with particular focus on the importance of product/market fit.

Acquisition 103

Acquisition Cost Customer Entrepreneur 103

www.peterdrew.net

OCTOBER 23, 2010

Peter Drew Internet Marketing Tools Online Blog Home Recieve an Email for Each New Post Here Contact Peter Drew You are here: Home / Internet Marketing / How to find a good programmer or web developer How to find a good programmer or web developer October 1, 2007 By Peter Drew Leave a Comment 1. Protect your asset. and is online a LOT.

Web Development 40

Web Development Coder Web Developer 40

www.geekwire.com

JULY 10, 2012

It found that sixty-two out of 100 venture funds it worked with failed to exceed returns available from the public markets, after fees and carry were paid. Filed Under: Startups , Tech Tagged With: Madrona , Startups , Tech , Venture capital. Geek of the Week Archive. Share this: FEATURED POST. QThru lands $3.5M

Venture Capital 42

Venture Capital Seattle Cofounder Software Engineering 42

blog.adaptiveblue.com

OCTOBER 23, 2010

With the next generation tools on the market and the world class support from solid hosting companies the infrastructure, at least in the early stages, is no longer a big deal. The trick is to know the tools on the market and then pick the right ones to solve your problems. { Tags: startupcto. TV Guide Loves GetGlue!

EC2 40

EC2 Widget Software Review Startup 40

Steve Blank

SEPTEMBER 3, 2009

This post describes how the traditional product development model distorts startup sales, marketing and business development. In the next few posts that follow, I’ll describe how thinking of a solution to this model’s failures led to the Customer Development Model – that offers a new way to approach startup sales and marketing activities.

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Customer Development Developer Customer Silicon Valley 215

Entrepreneurs-Journey.com by Yaro Starak

MARCH 10, 2010

My plan, based on all the Internet marketing advice I studied from the experts to “create a product&# , was to start by releasing an ebook to test the waters as my first product. You will find plenty of articles on SEO in my archives under the SEO category if you’re keen for study materials. I loved what I was doing.

SEO 76

SEO Engineer Search Software Review 76

Austin Startup

FEBRUARY 25, 2010

Socialware is emerging from stealth mode, and being increasingly public about its products and services. Now, for the first time, enterprises are able to integrate and leverage the public social networks where employees, customers and partners congregate. Introducing Social Middleware.

Social Network 59

Social Network Chad Stealth Aggregator 59

Software By Rob

OCTOBER 6, 2009

The hard part turned out to be plugging away on marketing, maintenance, polish and new features after the public launch. Rob: Which marketing approaches have worked for you and which have not? Thomas: Specifically, I would probably have started serious work on marketing much earlier. at 2:21 pm [.]

Software Review 40

Software Review Software RSS Software Developers 40

Steve Blank

MAY 1, 2009

Reply steveblank , on May 2, 2009 at 10:17 pm Said: Alan, As I’m retired, I don’t do many public talks, the ones I do are usually a payback to a guest speaker in my class. « Market By Numbers - Brant Cooper , on May 5, 2009 at 3:55 pm Said: [.] It starts at ~40:30 in the video.

Customer Development 139

Customer Development Developer Silicon Valley Customer 139

www.seriesseed.com

MARCH 2, 2010

SeriesSeed.com Series Seed Financing Documents Blog Home Documents Blog Archives Subscribe 09/02/2010 Version 2.0 Of course both entrepreneurs and investors would rather see their investment dollars used toward developing a new product and bringing it to market than toward what are usually routine transaction costs. Then you win.”

Finance 58

Finance Term Sheet Equity Aggregator 58

www.singlefounder.com

OCTOBER 23, 2010

Often, you will see a large company put enough marketing muscle behind a mediocre product to generate a profit from it. I have no idea who they are, excepting professional athletes, some public figures, and the Kennedy’s. Myth #2: I need to have a perfect product. The other 82,004 millionaires? Probably not.

Software Review 40

Software Review Software Startup Massachusetts 40