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The Customer Development Manifesto: Reasons for the Revolution.

Steve Blank

After 20 years of working in startups, I decided to take a step back and look at the product development model I had been following and see why it usually failed to provide useful guidance in activities outside the building – sales, marketing and business development. So what’s wrong the product development model?

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The Customer Development Manifesto: The Startup Death Spiral (part.

Steve Blank

This post describes how following the traditional product development can lead to a “startup death spiral.&# In the next posts that follow, I’ll describe how this model’s failures led to the Customer Development Model – offering a new way to approach startup sales and marketing activities. The board raises a collective eyebrow.

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supermac War Story 1: Joining supermac

Steve Blank

While I was consulting for them, I got a call from a recruiter for a company called SuperMac, which made add-on products for the Macintosh. And with all of that they had gone broke, out of business and into Chapter 11. Their guess was that they would find value in the high margin graphics business. Why I was interested was equally obscure.

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Customer Development Fireside Chat

Steve Blank

The relevant part starts about 4:30 into the video (wait for it to download.) luck… and as one of Steve Blank’s posts today mentioned, you can’t test hypotheses from within your building. luck… and as one of Steve Blank’s posts today mentioned, you can’t test hypotheses from within your building.

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Let's Fire Our Customers

Steve Blank

Pattern Recognition One of the great things about being an entrepreneur is that you are constantly running a pattern recognition algorithm against a continual collection of customer and market data. For me this was one of the joys of entrepreneurship – constant learning and new insights. More on this in later posts.)

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Touching the Hot Stove – Experiential versus Theoretical Learning.

Steve Blank

It took me 8 startups and 21 years to get it right, (and one can argue success was due to the Internet bubble rather then any brilliance.) In 1978 when I joined my first company , information about how to start companies simply didn’t exist. It took lots of trial and error, learning by experience and resilience through multiple failures.

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Am I a Founder? The Adventure of a Lifetime. « Steve Blank

Steve Blank

The Adventure of a Lifetime. How quickly will you recover? Agile – you may find the real opportunities for your company was somewhere else. Can you recognize and capitalize on them? Creative / Pattern Recognition – can you think “out of the box?&# Or if not, can you recognize patterns others miss?

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