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The Growth Marketing Process: How to Shake Your Growth Hack Addiction

ConversionXL

Sean Ellis coined the term “growth hacking” way back in 2010. Since then, the term has taken on a life of its own. It’s the focus of dozens of books, new roles, new departments and teams, new methods of thinking, hundreds of articles, hundreds of guides, hundreds of webinars… you get the idea. via How to Start a Startup).

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Raising Money Using Customer Development

Steve Blank

Unfortunately in early stage startups the drive for financing hijacks the corporate DNA and becomes the raison d’etre of the company. Chasing funding versus chasing customers and a repeatable and scalable business model, is one reason startups fail. The goal of their startup in this stage becomes “getting funded.” Can it scale?”

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Strategy Roundtable: 5 Cloud Computing Opportunities for Entrepreneurs

ReadWriteStart

Cloud-based legal records management, digitization, archival, retrieval. pointed me to the vast masses of paper archives sitting at law firms, waiting to be digitized, and archived in meaningful ways along with efficient retrieval capabilities. For you, readers, here they are: Sponsor. Michael Aginsky, CTO of Gibbons P.C.

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The Customer Development Manifesto: The Startup Death Spiral (part.

Steve Blank

This post describes how following the traditional product development can lead to a “startup death spiral.&# In the next posts that follow, I’ll describe how this model’s failures led to the Customer Development Model – offering a new way to approach startup sales and marketing activities. Morale in Sales and Marketing starts to plummet.

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Twitter Link Roundup #47 – Small Business, Social Media, Design, Copywriting, Marketing And More

crowdSPRING Blog

Here are some of the links that I’ve liked and shared this past week! crowdSPRING’s Small Business Spotlight of the Week: Zing! Three Kinds of People (from blog archives) – [link]. Googley Principles – Not For Design Only (from the archives) – [link]. – [link]. How Do You Define “Startup&# ?

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Twitter Link Roundup #47 – Small Business, Social Media, Design, Copywriting, Marketing And More

crowdSPRING Blog

Here are some of the links that I’ve liked and shared this past week! crowdSPRING’s Small Business Spotlight of the Week: Zing! Three Kinds of People (from blog archives) – [link]. Googley Principles – Not For Design Only (from the archives) – [link]. – [link]. How Do You Define “Startup&# ?

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The App is Dead (OK Not Really, But The Browser Is Back)

www.readwriteweb.com

One of the most compelling case studies of this shift away from apps and back to websites came earlier this week from Jason Pontin , the Editor-in-Chief and publisher of Technology Review. The Social Layer. Cloud Computing. Augmented Reality. Real-Time Web. Community Management. Follow RWW. Subscribe to ReadWriteWeb. Best of RWW.

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