Article Customer Development Distribution Equity 
www.instigatorblog.com
OCTOBER 23, 2010
Changing Equity Structures for Early Startup Employees Tweet Recently someone asked me for advice on how much equity they should give to their early employees. 1% but they’re not going to be overwhelmed by it, or insanely incentivized by that equity alone. I do believe that early employees should trade salary for equity.
Steve Blank
DECEMBER 3, 2009
Worries from the garage One of the worries I hear from entrepreneurs (not just my students) is that Customer Development means getting out of the building and sharing what you are working on. In the end, the CEO couldn’t get his board to give us the cash in exchange for the Japanese distribution rights and some equity.
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ConversionXL
FEBRUARY 9, 2016
2010 – Sean Ellis, who currently runs Qualaroo , coins the term “growth hacking” in his article, Find a Growth Hacker for Your Startup. In the article, Andrew describes growth hackers as a cross between marketers and coders. Startups don’t have access to the same resources or brand equity. Undeniably.
Up and Running
MAY 23, 2016
If you don’t know how to define your target market, read Tim Berry’s article on how to do it, or read this article that explains what target marketing is and how to use it to your advantage. If you want to learn more about how to develop your own unique tone of voice, check out this article by branding expert Elicia Putnam.
Startup Lessons Learned
FEBRUARY 22, 2010
There’s been a lot of hand-wringing about gender equity in the high-tech and entrepreneurship worlds lately. Their recent article suggests that startups led by women are actually more successful, on average, than those led by men. This is a good thing. (I We have a lot of introspection to do. This is a good thing. (I
techcrunch.com
OCTOBER 23, 2010
link] Hazem Awad An excellent and very practical article. Thanks for the time and energy to write the article. pentaxfan I love the article and picked up a few great tips! I too am looking for someone to work with that knows the manufacturing and distribution end of a solid product. will Great article. Who knows.
maplebutter.com
JANUARY 8, 2013
Will developers and designers provide services for a piece of the company? Ideally you can pay them based + equity so that you’ll get their attention and focus on the project. However, i need a technical person (web developer) who can bring my vision to life. They don’t think about the customers problem. A few nuggets.
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