Startup Professionals Musings

OCTOBER 4, 2010

Don’t start podcasting, blogging, tweeting, “friending” on Facebook, and posting YouTube videos until you know what your messages are, who will manage them, who your audience is, and how they and you are going to benefit from the content and relationship. Failing to tailor the plan to your target audience.

Social Media 212

Social Media Media Startup Curation 212

Rembrandt Communications

MARCH 1, 2024

When was the last time you updated your website, posted on your social media accounts or sent out a new email message to your current and potential customers? If your content is stale, you lose customers and business. Keep things fun and fresh and offer your customers new and unique benefits. And what about different audiences?

Sales 130

Sales PR Campaign Audience 130

YoungUpstarts

NOVEMBER 4, 2018

Press releases on a random public relations website? Developing and deploying content in a way that’s consistent with how your audience finds their information is an important step in increasing your content marketing ROI. Stiff Avatars versus Organic Audience Research. Is it from long, obscure white papers?

Audience 159

Audience Framework Community Search 159

YoungUpstarts

DECEMBER 14, 2016

With more campaigns being posted every year, competition is fierce, and campaign owners are fighting for a piece of the pie. The great thing about platforms like Kickstarter and Indiegogo is that it gives you the opportunity to educate potential backers and future customers about your product. Marketing & Outreach.

Campaign 100

Campaign Pennsylvania Social Media Audience 100

Hearpreneur

DECEMBER 28, 2022

3- Increase engagement with customers. In 2023 I plan to engage with my customers and social media followers more extensively. Furthermore, it will help me create content that consistently adds value for my customers. 7- Improve customer experience. Thanks to Edward Solicito, To The Top ! #3- Photo Credit: Bozlur Rehman.

Social Media 122

Social Media Entrepreneur Retention Finance 122

The Startup Magazine

MARCH 14, 2021

His experience includes developing a marketing strategy, producing events, public relations, strategic planning, investment opportunities and crisis management. By launching a small campaign, startups can inexpensively test a concept before investing in a full marketing campaign. Know Your Ideal Customer.

Social Media 148

Social Media Marketing Public Relations Startup 148

crowdSPRING Blog

MARCH 25, 2012

These companies typically have limited budgets, thin resources, and strained capacity which combine to create a challenge for managers and owners: how to develop an effective marketing campaign using tactics that will work for their business. Today I want to focus on tactics with a local flavor.

Lean 98

Lean Channel Marketing Software Review 98

Gust

NOVEMBER 7, 2011

Don’t start podcasting, blogging, tweeting, “friending” on Facebook, and posting YouTube videos until you know what your messages are, who will manage them, who your audience is, and how they and you are going to benefit from the content and relationship. Failing to tailor the plan to your target audience.

Social Media 125

Social Media Media Startup Curation 125

Startup Professionals Musings

MAY 28, 2017

With the advent of the Internet, social media, and instant communication via texting, customer expectations for service, as part of their entire customer experience, have changed. They expect you to be there, to know their history as a customer, and to treat them with priority and respect.

Customer 144

Customer Social Media Public Relations Internet 144

crowdSPRING Blog

JANUARY 31, 2011

One of the least expensive and most effective ways that small businesses can grow is through the strategic application of public relations. You should determine exactly what it is you are trying to accomplish through public relations efforts and then measure your progress towards that goal. 2,500 Twitter followers?

Public Relations 130

Public Relations Small Business Lean PR 130

crowdSPRING Blog

JANUARY 17, 2014

Should a Company Create a Separate Customer Service Twitter Handle? Should a Company Create a Separate Customer Service Twitter Handle? 5 Massive Advertising Campaign Wars Between Rival Brands – crowdspring.co/1dx93zY. “Effective content marketing serves your audience and then, and only then, can it also serve you.”

Social Media 94

Social Media Small Business Design Media 94

YoungUpstarts

SEPTEMBER 16, 2014

While mobile campaigns present a number of unique challenges, they provide companies with valuable opportunities to reach consumers at the palm of their hands. The ubiquity of smartphones and tablets provides companies with constant access to their target audiences.

Advertising 257

Advertising Las Vegas Mobile Southern California 257

Rembrandt Communications

DECEMBER 6, 2018

While online and print advertising, email campaigns, and more may be at the top of your list, don’t forget about all of the public relations tools that can give you a competitive edge. Media members and customers love to hear about the people behind your business. That’s right! Here are…. 1. Collect Unique Stories.

PR 162

PR Small Business Sales Public Relations 162

Hearpreneur

JUNE 2, 2019

2- Grow our customer base. Growing our customer base through our network’s referral basis has worked greatly for us. Keeping close contacts and engaging your audience is easily possible through social media networks. You can meet prospective clients/customers, employers, employees, thought leaders, etc.

Networking 88

Networking Jordan Charlotte Software Review 88

Hearpreneur

APRIL 9, 2017

I realized I had a passion for cleaning, for making my customers smile and seeing how rewarding it was to help those who needed it. I knew I could streamline my cleaning process where it benefited the customer and my team. I respected her for her hard work and what she did for us growing up. I just wanted to simplify everything.

San Diego 115

San Diego Entrepreneur Software Review Southern California 115

The Startup Magazine

SEPTEMBER 2, 2021

Tim: UKONIK is a full-service digital marketing agency offering comprehensive and customized digital marketing plans. We provide three services: digital marketing, public relations and executive coaching. One of the big reasons for this rapid growth is the of trackability of the different campaigns.

Founder 145

Founder New York City Marketing New York 145

Hearpreneur

MARCH 15, 2019

Our commitment to good ole’ fashioned customer service and dedicated work ethic instantly led to word-of-mouth referrals about the clean-cut, student-athletes’ impressive work. As more requests came in, we quickly learned that impeccable manners, good hygiene and a whole lot of hustle produced referrals from happy, returning customers.

Entrepreneur 117

Entrepreneur Technical Review Software Review Atlanta 117

ReadWriteStart

JANUARY 24, 2021

PR is creating desirable content that resonates with consumers, while SEO customizes the content to rank among the competition. SEO brings you to the top of search rankings even if the customer was not looking for your business specifically. If nothing else, the customer will continue to see your business represented in search results.

PR 180

PR SEO Marketing Social Media 180

Rembrandt Communications

AUGUST 28, 2018

While online and print advertising, email campaigns, and more may be at the top of your list, don’t forget about all of the public relations tools that can give you a competitive edge. Media members and customers love to hear about the people behind your business. That’s right! Here are…. 1. Collect Unique Stories.

PR 100

PR Small Business Sales Public Relations 100

crowdSPRING Blog

JANUARY 15, 2012

Mid- to large-size companies can also benefit from the lean methodology and one way to do so is by actively leveraging crowds of workers: designers , software engineers , testers , writers , customer support people , customers, market researchers , and dozens of other groups via the Internet. This 10-year project invites consumers.

Software Review 89

Software Review Technical Review Social Media Community 89

The Startup Magazine

MARCH 26, 2024

Financial public relations (PR) has moved past conventional techniques in today’s fast-paced digital environment, adopting new platforms to increase its influence and reach. In order to remain competitive and relevant, companies in the financial industry need to use digital platforms for their financial PR campaigns.

PR 119

PR Public Relations Social Media Audience 119

Rembrandt Communications

FEBRUARY 11, 2019

Who can connect you with potential customers, clients, partners, and more? Just be sure to customize your message to the person you’re contacting. If so, team up to create events, joint packages, marketing campaigns, and more that provide unique value. If not, you are losing potential customers to the competition.

Sales 100

Sales Public Relations Audience Advertising 100

Steve Blank

APRIL 15, 2011

Last week the teams were testing their hypotheses about their Customers (who are the users, payers, buyers, etc.) This week they were testing one of the most confusing sections of a company’s business model – Customer Relationships - the activities used to “Get, Keep and Grow” customers in a physical or virtual (web or mobile) channel.

Customer 252

Customer Cloud EC2 Channel 252

crowdSPRING Blog

JUNE 17, 2012

For many small businesses and startups, blogging is an inexpensive and effective strategy to drive traffic to a site, develop a reputation, and build an engaged audience of potential customers, even fanatics, who will share your content, promote your message, and help you to herd more readers to your site. Make it easy to share.

Lean 94

Lean Audience Marketing Hosting 94

Rembrandt Communications

DECEMBER 6, 2018

While online and print advertising, email campaigns, and more may be at the top of your list, don’t forget about all of the public relations tools that can give you a competitive edge. Media members and customers love to hear about the people behind your business. That’s right! Collect Unique Stories. Start Writing.

PR 100

PR Small Business Sales Campaign 100

Rembrandt Communications

FEBRUARY 11, 2019

Who can connect you with potential customers, clients, partners, and more? Just be sure to customize your message to the person you’re contacting. If so, team up to create events, joint packages, marketing campaigns, and more that provide unique value. If not, you are losing potential customers to the competition.

Sales 100

Sales PR Audience Public Relations 100

YoungUpstarts

AUGUST 24, 2011

The power of social media has given public relations specialists and journalists a myriad of choice when deciding how to connect with their target audience. In our 24/7 customer-centric world social media has increased the potential for our complaints and gripes to become more visible to the wider world.

Social Media 157

Social Media PR Media Asia 157

Steve Blank

APRIL 5, 2017

I was having coffee with the CEO of a new startup, listening to her puzzle through how to communicate to potential customers. I reminded her that all the Lean tools she learned in class–Customer Discovery, business model and value proposition canvases– contained her answer. Audience(s), Message, Media, Messenger.

Marketing 312

Marketing Audience Technical Review PR 312

YoungUpstarts

OCTOBER 12, 2016

In addition to utilizing online advertising services, consider hiring a great PR firm to run your public relations campaign. Campaign management. They can positively impact the image of your brand, create wonderful experiences for customers, and share your product line with everyone in their social networks.

PR 100

PR Social Media Public Relations eCommerce 100

ConversionXL

JUNE 25, 2021

Understanding how your product launch fits into the bigger picture will help you discern: How to build awareness in the introduction stage (this strategy will vary based on product type, industry, target audience, etc.) These insights will help you choose a GtM strategy that will attract, retain, and grow your customer base.

Product 96

Product Social Media Audience Software Review 96

crowdSPRING Blog

SEPTEMBER 6, 2011

The non-profit benefits from increased promotion to a larger audience, and the small business can benefit from positive public relations, stronger audience engagement, and marketing opportunities that they might now otherwise have. Related posts: Lean Marketing tips: not-for-profit edition.

Small Business 100

Small Business Public Relations Africa Lean 100

Duct Tape Marketing

DECEMBER 15, 2016

Today everybody can publicly give a thumbs up or down to each customer experience. When potential customers don’t see reviews or any trace of satisfied customers, you immediately fall off the short list. When potential customers don’t see reviews or any trace of satisfied customers, you immediately fall off the short list.

Conversion 28

Conversion Social Media Small Business Media 28

Women Entrepreneurs Can

FEBRUARY 1, 2019

Why use an ad format that you know will infuriate your audience? Since billboards are often used by some of the biggest brands in the world, it shouldn’t be surprising that a company with a billboard campaign is perceived to be more legitimate than one that only purchases digital ads. Perceived Authenticity. Old School Meets High-Tech.

Advertising 40

Advertising Campaign Startup Public Relations 40

Up and Running

AUGUST 11, 2016

By the time the commercial—a great commercial even—had finished, a brand using progressive measures such as social media had created a personal connection and built loyalty with the Millennial audience. These traits can be referred to in a broader category deemed “Customer Service/Relations.”. Authenticity. Digital messages.

United Arab Emirates 60

United Arab Emirates Social Media Redemption United Kingdom 60

crowdSPRING Blog

MAY 19, 2013

This has long been the underlying challenge for businesses large and small: how do you acquire new customers, convince them to buy more of whatever it is you are selling, get them to tell other’s about your offering, and achieve positive ROI the whole while. Learn from the best.

Small Business 96

Small Business Social Media Marketing Lean 96

Hearpreneur

NOVEMBER 11, 2017

One side benefit of our name is the ‘formal’ and ‘official’ connotations of the word Institute – which might give us a little more credence with customers. 4- Focusing on our customers and their guests. While I would like to say there was a very expensive marketing and PR campaign for our company that really was not the case.

Naming 55

Naming Baltimore PR Entrepreneur 55

This is going to be BIG.

MAY 28, 2010

Feel like you need some meat on the bones the customer acquisition strategy investors have been asking about? How do you run a keyword campaign? What’s an affiliate network? Mandatory RSVP Here!

Marketing 106

Marketing Affiliate Venture Capital Cofounder 106