Acquire New Users by Adding Growth Hacking to your Marketing Strategy
ConversionXL
FEBRUARY 3, 2022
Channel-level expertise: An understanding of how the channels work (e.g., Airbnb learned its audience used Craigslist to list and search for accommodation. Where Airbnb recognized the value in another platform, Dropbox doubled down on the strength of its product as a distribution channel. What are their desires?
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