The Equity Kicker

APRIL 26, 2016

Most of these people searching will be improving their conversion rates which will enable them to pay more for traffic and still hit their customer acquisition cost targets, and unless you match them you will find it hard to compete. They are principles you can use before you have enough traffic to run meaningful AB tests.

Conversion 60

Conversion Customer Clickthrough Audience 60

ConversionXL

FEBRUARY 5, 2013

Did the ad copy match the landing page copy? Goal 1 is for email signups and Goal 5 is sales). Many of our customers say that a positive thread about their business in a forum results in lots of traffic and sales. Makes sense – the audience has a definite overlap. Before you say “AdWords sucks!”,

Clickthrough 129

Clickthrough Conversion Matching Social Media 129

Up and Running

AUGUST 19, 2016

By now, you’ve probably realized that you need a bit more than a couple of product listings on Amazon to actually start making sales. It’s a time-proven process to help you start generating sales as quickly as possible. The biggest mistake you can make on your FBA sales page is to do what every other seller in your category is doing.

PPC 60

PPC Campaign Sales Search 60

ConversionXL

SEPTEMBER 15, 2016

New people constantly enter and leave the target audience. 2) For Facebook Ads, you’re sometimes targeting a static audience with very few people who enter or leave the audience, so ad fatigue rates are much higher, which means that you need to keep the creative up. via Conversioner). So, which is the better choice?

PPC 48

PPC Software Review Campaign Analytics 48

leananalyticsbook.com

AUGUST 19, 2012

There are three criteria you can use to help choose your OMTM: the business you’re in; the stage of your startup’s growth; and your audience. Media is about time on page, pages per visit, and clickthrough rates. Later, many of these KPIs become accounting inputs—stuff like sales, margins, and so on.

Metrics 58

Metrics Clickthrough Lean Analytics 58

ConversionXL

APRIL 11, 2016

Using video demos on product pages increased Zappos’ sales by up to 30%. First, you can use annotations to get viewers to clickthrough to another site while they’re watching. Once you’ve confirmed video is meaningful for your audience, begin A/B testing. File Size Matters. One call to action per video. via a form.

Video 48

Video Conversion Mobile Search 48

ConversionXL

SEPTEMBER 24, 2020

Recommended reading: It’s Not a Conversion Problem, It’s a Customer Development Problem How to Structure (and get the most out of) Customer Development Interviews How To Identify Your Target Market & Make More Sales Personas. You want clicks from people who are will move through your sales funnel with the least amount of friction.

Acquisition 111

Acquisition Software Review PPC Analytics 111

ConversionXL

MAY 22, 2014

How To Identify Your Target Market & Make More Sales. The simple answer is to focus on crafting quality headlines, show stopping graphics, or difficult to forget experiences and showing them to a highly targeted audience. I’ve got to do something different in Tumblr than I do in Facebook because the audience is different.

Software Review 116

Software Review PPC Analytics Search 116

ConversionXL

APRIL 6, 2016

Emotional Content Strategy (using emotional triggers to target your audience). Learn as much as you can about your audience. It’s your job to identify your audience’s dreams and then address that on your landing page. Does the question exactly match the hypothesis? Poor offer/audience match. Emotional SWOT.

Retention 48

Retention Algorithm Software Review Conversion 48