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Customer Development is Not a Focus Group

Steve Blank

Customer Development is all about gathering a list of what features customers want by talking to them, surveying them, or running “focus groups.” Gathering feature requests from customers is not what marketing should be doing in a startup. And it’s certainly not Customer Development.

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The Secret History of Silicon Valley Part VI: Every World War II.

Steve Blank

—————- The next piece of the Secret History of Silicon Valley puzzle came together when Tom Byers , Tina Selig and Mark Leslie invited me to teach entrepreneurship in the Stanford Technology Ventures Program ( STVP ) in Stanford’s School of Engineering. What Does WWII Have to Do with Silicon Valley?

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Lean Startups aren't Cheap Startups

Steve Blank

For those of you who have been following the discussion, a Lean Startup is Eric Ries ’s description of the intersection of Customer Development , Agile Development and if available, open platforms and open source. The Customer Development process (and the Lean Startup) is one way to do that.

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Is the Lean Startup Dead?

Steve Blank

The mantra of “ first mover advantage ,” the idea that winners are the ones who are the first entrants in their market, became the conventional wisdom of investors in Silicon Valley.“ First Movers” didn’t understand customer problems or the product features that solved those problems (what we now call product-market fit).

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Convergent Technologies: War Story 1 – Selling with Sports Scores.

Steve Blank

The answer depends on your answer to two questions: which step in the Customer Development process are you on? Customer Development and Selling Strategy If you’ve just started your company you are in customer discovery. Hiring a VP of Sales in customer discovery typically sets a startup back.

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Ardent 2: Get Out of My Building

Steve Blank

for knowing his audience and managing to it effectively. Customer development isn’t just for [.] Reply Customer Development Oriented Lead Developer for Start-up – EventSession , on November 9, 2009 at 4:27 pm Said: [.] understands and groks Customer Development.

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Rocket Science 4: The Press is Our Best Product

Steve Blank

Our “Hollywood meets Silicon Valley” story played great in Silicon Valley, they ate it up in Hollywood, and the business press tripped over themselves to talk to us. Every generation of new technology seems to find a willing audience in naïve journalists and eager readers.