Duct Tape Marketing

JANUARY 25, 2023

Growing Your Audience (And Your Revenue) With A Book written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Matt Briel In this episode of the Duct Tape Marketing Podcast , I interview Matt Briel. 7:30] Would you say self-publishing is seen as a differentiator for businesses?

Audience 88

Audience Revenue Distribution Differentiation 88

Both Sides of the Table

JANUARY 12, 2014

It’s building a product that is substantially differentiated, and, as Bill Gross, one of the most prolific tech entrepreneurs of our era says, “ It needs to be 10x better than the competition ” (because if you shoot for that then in competitive markets you might achieve 3x. Rebelling is simply a form of snobbery.

SEM 379

SEM Viral Marketing Widget 379

YoungUpstarts

NOVEMBER 19, 2019

Differentiating Between Revenues and Sales. Look at the target audience and connect with them in a manner that they respond to and prefer. If it has been a while since you have rolled out your product or your services, you many to see if your pricing is still competitive but also warranted by your operations and delivery.

Revenue 165

Revenue Sales Warrant Differentiation 165

ConversionXL

JANUARY 16, 2019

In contrast to “distribution-first content,” movement-first content is a conscious sacrifice of reach: “it isn’t beholden to any SEO tactics like word count and keyword density.” Picking a term with a well-understood foil (“outbound marketing”) makes it easier to understand and differentiate. An eponymous book (e.g.

Naming 119

Naming Conversion Flash Cofounder 119

YoungUpstarts

MAY 11, 2019

The first thing that you should consider is the audience that will receive your catalog. Instead of adding all your products in a single issue, distribute your products into smaller sections for different groups of audience. Some of the best-selling products warrant a half-page or full-page coverage.

Sales 138

Sales Stock Warrant Channel 138