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Why You Should Consider Renaming Your Business (And How To Do It Right)

YoungUpstarts

A great business name identifies your business, tells your customers and prospects something meaningful about your brand , and helps to differentiate your business from your competition. Not all changes warrant a new business name. 4 Don’t Forget to Differentiate. by Katie Lundin of crowdspring. 1 Trademark Issues. . #2

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Understanding the Underbelly of Online Marketing & Why You’ll Lose if You Don’t

Both Sides of the Table

It’s building a product that is substantially differentiated, and, as Bill Gross, one of the most prolific tech entrepreneurs of our era says, “ It needs to be 10x better than the competition ” (because if you shoot for that then in competitive markets you might achieve 3x. Why would people go to such lengths?

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Growing Your Audience (And Your Revenue) With A Book

Duct Tape Marketing

Growing Your Audience (And Your Revenue) With A Book written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Matt Briel In this episode of the Duct Tape Marketing Podcast , I interview Matt Briel. 7:30] Would you say self-publishing is seen as a differentiator for businesses?

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Boosting Sales And Revenues: 4 Promising Tips

YoungUpstarts

Differentiating Between Revenues and Sales. Look at the target audience and connect with them in a manner that they respond to and prefer. If it has been a while since you have rolled out your product or your services, you many to see if your pricing is still competitive but also warranted by your operations and delivery.

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Why and How to Rename Your Business

crowdSPRING Blog

A strong business name identifies your business, tells your customers and prospects something meaningful about your brand , and helps to differentiate your business from your competition. Not all changes warrant a new business name. 4 Don’t Forget to Differentiate. You have to share it with your audience as well.

Naming 56
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Why and How to Rename Your Business

crowdSPRING Blog

A strong business name identifies your business, tells your customers and prospects something meaningful about your brand , and helps to differentiate your business from your competition. Not all changes warrant a new business name. 4 Don’t Forget to Differentiate. You have to share it with your audience as well.

Naming 52
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Brand-Owned Terms: The Power—and Process—of Naming a Movement

ConversionXL

Picking a term with a well-understood foil (“outbound marketing”) makes it easier to understand and differentiate. Historically, both terms had narrower definitions related to telemarketing, which differentiated outbound versus inbound calls.) Lessons: Quick identification of the term doesn’t translate into quick adoption.

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