Startup Professionals Musings

AUGUST 17, 2018

Scott, published a classic book that I recommend, ” The New Rules of Lead Generation ,” highlighting the changes wrought by the internet and social media. Here is my summary of the seven most successful lead-generation vehicles he and I still recommend today, despite the popularity of viral marketing: Search-engine marketing.

Lead Generation 137

Lead Generation SEM Viral Social Media 137

Startup Professionals Musings

APRIL 25, 2014

Scott, just published a new book that I like,” The New Rules of Lead Generation ,” highlighting the changes wrought by the internet and social media. Here is my summary of the seven most successful lead-generation vehicles he recommends today: Search-engine marketing. Social-media advertising. Display advertising. Email marketing.

Lead Generation 248

Lead Generation SEM Social Media Startup 248

Startup Professionals Musings

AUGUST 6, 2016

Scott, published a book a while back that I like, ” The New Rules of Lead Generation ,” highlighting the changes wrought by the internet and social media. Here is my summary of the seven most successful lead-generation vehicles he and I still recommend today, despite the popularity of viral marketing: Search-engine marketing.

Viral 120

Viral Lead Generation Customer SEM 120

Startup Lessons Learned

SEPTEMBER 15, 2008

See Customer Development Engineering for my first stab at articulating the theory involved) Ferocious customer-centric rapid iteration, as exemplified by the Customer Development process. Since that time we've seen a massive change from product engineering to financial engineering. Seth Godin: How often should you publish?

Lean 168

Lean San Francisco Startup Continuous Deployment 168

Startup Lessons Learned

SEPTEMBER 2, 2008

SEM on five dollars a day Andrew Chen: Growing renewable audiences Marc Prensky's Weblog: Cell Phones in Class A new version of the Joel Test (draft) Smarticus — 10 things you could be doing to your c. How to listen to customers, and not just the loud. Seth Godin: How often should you publish?

San Francisco 94

San Francisco Continuous Deployment Agile Lean 94

Startup Lessons Learned

SEPTEMBER 30, 2008

So I initially gravitated to the CTO title, and not VP of Engineering. But since I spent a long time in a hybrid CTO/VP Engineering role, I still have this nagging question. I want to add one last idea, even though I recognize it is controversial, bordering on the boundary between the CTO and VP Engineering. Heres my take.

CTO 168

CTO Fractional CTO CTO Hire Technical Review 168

Startup Lessons Learned

SEPTEMBER 10, 2008

SEM on five dollars a day Andrew Chen: Growing renewable audiences Marc Prensky's Weblog: Cell Phones in Class A new version of the Joel Test (draft) Smarticus — 10 things you could be doing to your c. How to listen to customers, and not just the loud. Seth Godin: How often should you publish?

Software Review 68

Software Review San Francisco Technical Review Continuous Deployment 68

Startup Lessons Learned

SEPTEMBER 14, 2008

Later, when the company was much larger, we had everyone on our engineering team agree to sit in on one usability test every month. It wasnt a huge time commitment, but it meant that every engineer was getting regular contact with an actual customer, which was invaluable. How to listen to customers, and not just the loud.

San Francisco 131

San Francisco Customer Lean Continuous Deployment 131

Startup Lessons Learned

SEPTEMBER 2, 2008

SEM on five dollars a day Andrew Chen: Growing renewable audiences Marc Prensky's Weblog: Cell Phones in Class A new version of the Joel Test (draft) Smarticus — 10 things you could be doing to your c. How to listen to customers, and not just the loud. Seth Godin: How often should you publish?

San Francisco 142

San Francisco Continuous Deployment Lean DC 142

Up and Running

JULY 26, 2016

Our onboarding consists of over 200 different emails based on our audiences, and we continue to improve it every week. One important thing to consider is that these are very targeted audiences: startups, VC’s, and so on. It’s significantly easier to get a press mention from smaller bloggers or internet evangelists (Youtube, Scoop.it).

Revenue 60

Revenue Acquisition Channel Campaign 60

www.reincubate.com

FEBRUARY 1, 2010

Start-ups often hire at one extreme -- closer to a Lead Developer or VP of Engineering -- whereas corporates may focus on their CIO, which is potentially quite a different role. Hold responsibility for IT governance of platform & services, including telecommunications, networks, infrastructure, engineering, media, and architecture.

Fractional CTO 40

Fractional CTO CTO Technical Review CTO Hire 40

Startup Lessons Learned

SEPTEMBER 2, 2008

Do the engineers understand what they are building? SEM on five dollars a day Andrew Chen: Growing renewable audiences Marc Prensky's Weblog: Cell Phones in Class A new version of the Joel Test (draft) Smarticus — 10 things you could be doing to your c. Processes are always deteriorating or self-regulating.

San Francisco 60

San Francisco Continuous Deployment Lean DC 60

Startup Lessons Learned

SEPTEMBER 1, 2008

These tests are written by the engineers themselves, and they must all pass every time. SEM on five dollars a day Andrew Chen: Growing renewable audiences Marc Prensky's Weblog: Cell Phones in Class A new version of the Joel Test (draft) Smarticus — 10 things you could be doing to your c.

San Francisco 68

San Francisco Developer Continuous Deployment DC 68

Startup Lessons Learned

SEPTEMBER 10, 2008

Beware The Need for Critical Mass I’m going to lead with a quote from Seth on this one: “Failing for small audiences is a loud cue that you will fail even bigger with big audiences.&# Update : bonus thought from Dharmesh Shahs 8 Startup Insights Inspired By The Mega Mind of Seth Godin: 6.

San Francisco 76

San Francisco Continuous Deployment Lean DC 76

Startup Lessons Learned

SEPTEMBER 10, 2008

At IMVU , our engineering team accumulated thousands upon thousands of tests, and we had a build cluster (using BuildBot ) that ran them. Thats possible now, and it means that the historical ratio of QA to engineering is going to have to change (on the other hand, QA is now a lot more interesting of a job). Completely necessary.

Software Review 144

Software Review Technical Review San Francisco Continuous Deployment 144

crowdSPRING Blog

MAY 1, 2013

Online marketing relies on strategies that leverage the Internet and mobile devices. Search Engine Marketing. Search engine marketing focuses on promotion through search engines (Google, Bing). To learn more about SEO and PPC marketing, read 10 Practical Small Business SEO and SEM Marketing Tips. Display Ads.

Small Business 107

Small Business Marketing Affiliate PPC 107

Startup Lessons Learned

SEPTEMBER 18, 2008

Another thought would be to outline who the intended audience for your blog is and the topic areas you will focus on. I originally thought I might get some development process tips (I manage developers), but I find that Im really enjoying your business tips (SEM, listening to customers, etc.). Hacker News 3. More of the same.

San Francisco 133

San Francisco Lean Continuous Deployment DC 133

Startup Lessons Learned

SEPTEMBER 10, 2008

SEM on five dollars a day Andrew Chen: Growing renewable audiences Marc Prensky's Weblog: Cell Phones in Class A new version of the Joel Test (draft) Smarticus — 10 things you could be doing to your c. How to listen to customers, and not just the loud. Seth Godin: How often should you publish?

San Francisco 60

San Francisco Continuous Deployment DC Lean 60

Startup Lessons Learned

SEPTEMBER 15, 2008

In this post I hope to talk about how to do it well, in terms appropriate for both audiences. SEM on five dollars a day Andrew Chen: Growing renewable audiences Marc Prensky's Weblog: Cell Phones in Class A new version of the Joel Test (draft) Smarticus — 10 things you could be doing to your c.

San Francisco 166

San Francisco Lean Technical Review Continuous Deployment 166

Startup Lessons Learned

SEPTEMBER 13, 2008

Lessons Learned by Eric Ries Saturday, September 13, 2008 SEM on five dollars a day How do you build a new product with constant customer feedback while simultaneously staying under the radar? Trying to answer that question at IMVU led me to discover Google AdWords and the world of search engine marketing. SEM is a simple idea.

SEM 164

SEM San Francisco Lean Continuous Deployment 164

Startup Lessons Learned

SEPTEMBER 16, 2008

SEM on five dollars a day Andrew Chen: Growing renewable audiences Marc Prensky's Weblog: Cell Phones in Class A new version of the Joel Test (draft) Smarticus — 10 things you could be doing to your c. How to listen to customers, and not just the loud. Seth Godin: How often should you publish?

San Francisco 60

San Francisco Continuous Deployment Lean DC 60

Startup Lessons Learned

SEPTEMBER 6, 2008

SEM on five dollars a day Andrew Chen: Growing renewable audiences Marc Prensky's Weblog: Cell Phones in Class A new version of the Joel Test (draft) Smarticus — 10 things you could be doing to your c. How to listen to customers, and not just the loud. Seth Godin: How often should you publish?

San Francisco 60

San Francisco Continuous Deployment Lean DC 60

Startup Lessons Learned

SEPTEMBER 2, 2008

SEM on five dollars a day Andrew Chen: Growing renewable audiences Marc Prensky's Weblog: Cell Phones in Class A new version of the Joel Test (draft) Smarticus — 10 things you could be doing to your c. How to listen to customers, and not just the loud. Seth Godin: How often should you publish?

San Francisco 60

San Francisco Continuous Deployment Lean DC 60

Startup Lessons Learned

SEPTEMBER 8, 2008

SEM on five dollars a day Andrew Chen: Growing renewable audiences Marc Prensky's Weblog: Cell Phones in Class A new version of the Joel Test (draft) Smarticus — 10 things you could be doing to your c. How to listen to customers, and not just the loud. Seth Godin: How often should you publish?

San Francisco 68

San Francisco Technology Continuous Deployment Lean 68

Steve Blank

APRIL 15, 2011

Internet investor Dave McClure coined the acronym &# AARRR ,&# to remember the parts of Customer Relationships on the web.). Many of the students had heard phrases that fall under Customer Relationships before; “customer acquisition, SEO/SEM, public relations, Social Network, Advertising, Loyalty programs, cross-sell and up-sell” etc.,

Customer 247

Customer Cloud EC2 Channel 247

Eric Friedman

NOVEMBER 10, 2008

I recently interviewed Motoko Hunt of AJPR for Search Engine Strategies Chicago where she will be speaking in the Search Around the World: Europe, Asia/Pacific & Latin America panel. International SEM and SEO have become more important in the last few years – what areas should people focus on? Motoko Hunt.

Chicago 60

Chicago Search SEM Asia 60

ConversionXL

DECEMBER 13, 2022

For conversion optimization , the main difference is the variability of Internet traffic. With copy testing , you learn how your actual target audience perceives the copy, what clear or unclear, what arguments they care about or not. Maybe you’re at a startup whose acquisition engine is fueled by SEO. Add it as a variable.

Analytics 127

Analytics Technical Review Software Review Framework 127

Duct Tape Marketing

JULY 14, 2022

16:42] Are you an engineer or programmer yourself? [17:06] And I think like when you're specing a business or a product like this, you have to make those decisions to think what is the audience you wanna attract? Are you ready to take your business to the next level, to get seen, get SEMrush, visit SEMrush.com that's SEM rush.com/go.

Technical Review 84

Technical Review Demand Cofounder Video 84

crowdSPRING Blog

JULY 24, 2018

Ahrefs is one of the best Search Engine Optimization ( SEO ) and Search Engine Marketing ( SEM ) tools available for anyone who prefers to make data-based decisions in their marketing strategies. The Google Display Network has a massive reach of approximately 90% of global internet users. Search marketing. Not impressed?

Social Media 51

Social Media Marketing Analytics Audience 51

crowdSPRING Blog

JULY 24, 2018

Ahrefs is one of the best Search Engine Optimization ( SEO ) and Search Engine Marketing ( SEM ) tools available for anyone who prefers to make data-based decisions in their marketing strategies. The Google Display Network has a massive reach of approximately 90% of global internet users. Search marketing. Not impressed?

Social Media 48

Social Media Marketing Analytics Audience 48

Duct Tape Marketing

MAY 4, 2016

The Referral Engine – John Jantsch – Yep, I wrote a book on the subject! Simply Measured Facebook Page Analysis – Analyze your Facebook Fan Page’s audience, volume, content, engagement trends and much more. SEM Rush – Find profitable key words. How to Optimize your Social Media Posts for Search Engines.

Lead Generation 28

Lead Generation Social Media Public Relations Channel 28

YoungUpstarts

MARCH 25, 2019

Search engine marketing (SEM) and search engine optimization (SEO) are fundamental to online marketing, and though both are shown to benefit business immensely, they’re not the same. SEM is geared more toward paid search, and SEO is used to drive website traffic through keywords and linking. SEM for Beginners.

SEM 113

SEM SEO PPC Marketing 113

Startup Lessons Learned

SEPTEMBER 18, 2008

If you sell an online service that solves a defined problem, you can compete in SEO or SEM. Labels: iPhone , search engine marketing 3comments: Blake Engel said. Waves of technology platforms The lean startup Customer Development Engineering Greasemonkey compiler Great open source scalability tools from Danga Ideas.

Distribution 74

Distribution San Francisco Lean Continuous Deployment 74

Startup Lessons Learned

MARCH 13, 2009

Thats because a marketing launch is a one-time event, and rarely translates into renewable audiences. Here was our experience at IMVU, which I have seen replicated at many other consumer internet startups. Start with a five-dollar-a-day SEM campaign. And, as well talk about in a moment, you dont get a second chance. Dont scale.

San Francisco 168

San Francisco PR Lean Early Stage 168

Startup Lessons Learned

SEPTEMBER 5, 2008

SEM on five dollars a day Andrew Chen: Growing renewable audiences Marc Prensky's Weblog: Cell Phones in Class A new version of the Joel Test (draft) Smarticus — 10 things you could be doing to your c. How to listen to customers, and not just the loud. Seth Godin: How often should you publish?

Open Source 107

Open Source San Francisco Continuous Deployment Lean 107

Startup Lessons Learned

SEPTEMBER 22, 2008

Lots of engineers are busy checking in and deploying their work. Meanwhile, a dozen other engineers are getting annoyed, because this constant bouncing is making it harder for them to work (they cant deploy changes while tests or the cluster are in red-alert mode). How to listen to customers, and not just the loud.

Product Development 68

Product Development Developer San Francisco Product 68

Startup Lessons Learned

SEPTEMBER 28, 2008

The entrepreneurship progarms of the business, engineering, and undergraduate schools are all tackling the subject this semester, and Im honored to be part of it. hitchens - theyre not open to the public as far as I know, but if you have an affiliation with Stanford engineering, undergrad, or GSB, its possible you could come audit.

Lean 68

Lean San Francisco Continuous Deployment Startup 68