ConversionXL

APRIL 7, 2021

The book dedicates quite a few pages to the ‘customer-centric stack’ and argues that because you’re now able to know when someone is in the market for a solution like yours [via IP lookup or 1st or 3rd party intent data], you don’t need to “spam” them. Reverse IP Lookup. DemandBase.

IP 98

IP Marketing Technical Review Software Review 98

Duct Tape Marketing

NOVEMBER 17, 2022

And I think that the difficult thing is you're really pitching to two audiences kind of simultaneously. So mostly for assisted living in memory care, which is more needs driven, your primary audience is the adult children, usually the adult daughter, John. Retention is really important. And so the approach has to be relational.

Differentiation 73

Differentiation Sales Cycle Audio Networking 73

ConversionXL

SEPTEMBER 10, 2021

Market share: You may already be a category leader, and growth requires you to expand into new verticals. This solution streamlined the process for onboarding new clients and led to higher customer retention rates. This competitor has an overlapping audience. You need to build or buy these features to keep up. The workaround?

Software Review 96

Software Review Technical Review Software Acquisition 96

blog.expensify.com

APRIL 24, 2012

there are start ups who are legitimately using.net because they don’t need to look directly into the tcp/ip stack. It’s like arguing against vertical software. Purchase IP from the vendors. It was the wrong audience. It makes you look like a religious zealot and a kind of high self-regarding anal retentive.

Java 107

Java PHP Software Review Coder 107