Startup Lessons Learned

AUGUST 24, 2009

There is no reason why all written content that is produced today for those purposes couldn’t be split-tested – at least to a segment of its audience. We have to look at fundamental business questions right from the start: what is the right audience? What is the right revenue model?

San Francisco 113

San Francisco Lean Technical Review Distribution 113

Duct Tape Marketing

NOVEMBER 17, 2022

And I think that the difficult thing is you're really pitching to two audiences kind of simultaneously. So mostly for assisted living in memory care, which is more needs driven, your primary audience is the adult children, usually the adult daughter, John. Retention is really important. And so the approach has to be relational.

Differentiation 71

Differentiation Sales Cycle Audio Networking 71

YoungUpstarts

OCTOBER 13, 2020

Retention of Staff. Compounded with recent events – start-ups top priority should be staff retention, not sales. Retention of Clients. We identified three fundamental areas where founders need to direct their attention over the coming 12 months, in order to set the stage for KPIs to create positive outcomes.

Management 194

Management Founder Asia Cofounder 194

Both Sides of the Table

JANUARY 17, 2011

The key is channeling what you learn when you drive onto paper for retention purposes so you have to write it down soon afterward. I think about how the audience might react and whether if I were in the audience I would be intrigued. Were they vertically integrated ? They use audience reactions to refine their craft.

Technical Review 356

Technical Review Framework Audience Media 356

ConversionXL

APRIL 7, 2021

For example, Guestlogix sells to airlines, where there’s a finite # of customers & they are higher ACV ‘enterprise’ customers with higher retention. You can also use Google Display and DSPs to create custom audiences & geofence ads around company locations without shelling out $5K/mo for something like a Terminus.

IP 98

IP Marketing Technical Review Software Review 98

www.kalzumeus.com

AUGUST 13, 2012

One of the largely-unsung secrets to Facebook having such an insanely high user retention rate is that they use activity from your friends to give you highly personalized emails designed to bring you back to the site and post stuff. (A Email Keeps Your Audience Warmed Up. I personally think that one is poorly sourced industry lore.

Email 54

Email Software Review Software Campaign 54

Reid Hoffman

MARCH 2, 2021

The way that Travis had set up Uber was a kind of vertical stack, very loosely coupled efforts, and any GM was essentially the CEO of their own city. I have discussions, I have reviews with my teams, quarterly, on diversity and inclusion, just like I do on customer acquisition, just like I do on retention. We know that the U.S.

Iran 41

Iran Technical Review Non-Compete Lean 41

Brandanew

JULY 10, 2015

First, define your goal : Lead Generation, Community development/growth, Traffic on your site, Brand mentions, audience interaction etc. Again, be aware that Mashable is a cult pop-culture driven brand, which is not the case with Heidi’s content marketing blog that has a much smaller and niche audience/ target group.

Retention 100

Retention Metrics Social Media Analytics 100

ConversionXL

JANUARY 14, 2016

So we’ve established that focus is shifting from installs to retention , engagement, and lifetime value. If retention, engagement, and lifetime value are goals, determining which in-app events to measure is the means. If retention, engagement, and lifetime value are goals, determining which in-app events to measure is the means.

Mobile 48

Mobile Conversion Retention Campaign 48

View from Seed

OCTOBER 9, 2019

So, we could segment based on the industry or vertical or the company, right? From a buyer perspective, often things like company size, industry vertical, compliance needs, etc. The people that look a lot like your base core audience but are not as high intent. At Slack we think about customer types differently.

Product 52

Product Vertical Non-Compete Analytics 52

andrewchenblog.com

JANUARY 28, 2010

Josh Kopelman of First Round Capital had a great tweet recently on this topic where he says: @ joshk : Too many freemium models have too much free and not enough mium As Josh notes, the key is to create the right mix of features to segment out the people who are willing to pay, but without alienating the users who make up your free audience.

CPA 51

CPA Retention Viral Acquisition 51

ConversionXL

SEPTEMBER 10, 2021

Market share: You may already be a category leader, and growth requires you to expand into new verticals. This solution streamlined the process for onboarding new clients and led to higher customer retention rates. This competitor has an overlapping audience. You need to build or buy these features to keep up.

Software Review 96

Software Review Technical Review Software Acquisition 96

Duct Tape Marketing

OCTOBER 31, 2016

But images don’t just draw viewers — they boost understanding (and retention), too. You can also narrow your results by orientation, so you only see vertical or horizontal images. Pamela Wilson is the author of Master Content Marketing: A Simple Strategy to Cure the Blank Page Blues and Attract a Profitable Audience.

Social Media 28

Social Media Media Stock Intellectual Property 28

blog.expensify.com

APRIL 24, 2012

It’s like arguing against vertical software. It was the wrong audience. And, the audience that did actually read it likely has none of the people he is complaining about in it. It makes you look like a religious zealot and a kind of high self-regarding anal retentive. March 26, 2011 at 9:02 am. It is ironic.

Java 107

Java PHP Software Review Coder 107