'If you are an entrepreneur these days, or trying to grow an existing business, everyone is telling you that you need to use social media. Jim Sterne, who has written many books on Internet advertising, marketing, and customer service, tackled this complex world of social media metrics in his book titled " Social Media Metrics." MORE >>

prefer Audience and People and here’s why: A Target is something we aim for shoot at, maybe even kill. An Audience is something we try to impress. An audience gives us a chance to prove our worth, they invest their time in us and we must respect it by trying to over deliver to their expectations. They dehumanise business. MORE >>

Let me guess -- you are reading this article because you doubt your audience is online? Yes, Your Audience Is Online. First, you need to realize that your audience is online. Leverage the Data Your Audience Gives You. Welcome to the club! Sorry to burst your bubble, but this is a false assumption. Connect with HubSpot MORE >>

It seems the more market intelligence top executives possess, the less in touch they are with their target audiences. I’ve spoken with countless CEOs, CMOs, and other members of the C-suite in recent months who all worry about the same thing: remaining relevant to their audiences’ wants and needs. Are you relevant? MORE >>

am going to define a way for you to think about measuring social media, and you can't actually easily measure what I am going to recommend. Social media is evolving at an incredible pace. So what actually matters in Social Media? Conversation Rate = # of Audience Comments (or Replies) Per Post. So why break the rule? MORE >>