FLoC: Google’s Plan to Kill Off Third-Party Cookies
ConversionXL
FEBRUARY 17, 2021
put this ad on web pages about motorcycles”); General information about the interests of the person who is going to see the ad (e.g., And none of this enables marketers to target existing audiences, like cart abandoners. It works by tagging ads with metadata (e.g., The solution for that is more complex—and contentious.
Let's personalize your content