Brandanew

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What’s The Difference Between Content Marketing And PR?

Brandanew

Today’s post talks about two very related but still different fields of work and shares the difference between content marketing and PR. The PR person or agency is able to identify the right distribution plan for content. The PR person or agency is able to identify the right distribution plan for content.

PR 100
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5 Hacks To Pitching A PR Story That Actually Works!

Brandanew

Highlighting your USPs , the latest achievements and jotting down the points of future growth – the conventional approach to giving your PR story a structure. Today, I’m going to share hacks to pitching a PR story that actually works! Thinking big is a good idea, but not when you’re framing your PR story.

PR 100
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9 Basic Steps For Creating A Remarkable Personal Brand

Brandanew

Know your target audience: Before you do anything else, take some time to know your audience. Don’t ignore PR: Just like big corporations, even small businesses or individuals must not ignore PR. Similarly, you can pay to get featured in various blogs, PR sites and portals. Who are your potential clients?

PR 100
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7 Things That Make Brand Storytelling Authentic

Brandanew

The conventional formulas have been done to death- do not send the same PR release to everyone you meet or know- doesn’t work. Understand your target audience and figure out what emotions to aim for through the story. You need to know what is preferred by your audience and suited to your brand. Every human being is unique.

India 100
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5 Old Brand Ad Campaigns We Still Love

Brandanew

Basically they work because they engage audiences with snippets running around the Google logo itself. The branding happens automatically here and more often than not the doodles make it to the newspapers and media creating free PR. It’s not common for a brand to have its brand name being used as a verb. This really is affective!

Campaign 100
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5 Reasons Why Content Marketing Is Getting Harder And Why You Need Experts

Brandanew

They may also engage with large PR houses to get the distribution going. And then share this with your audience. There are plenty of big brands they have forayed into the business of content. Usually they come with big marketing budgets and are able to hire a string of agencies and creative experts to help them.

Marketing 100
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5 Best Practices For Increasing Earned Media For Your Brand

Brandanew

Make it easy for consumers and your audience to participate and lower the barriers to entry for you to see more participation. Give your audience a social currency to share and talk about. Studies have shown that on an average, coupons, giveaways, and sweepstakes get more reactions and responses from a social engagement perspective.

Media 100