View from Seed

MARCH 8, 2016

Jesse Derris is the founder and CEO of Derris & Company , a PR, branding, and communications firm based in New York. They tend to come when it’s time to go to market, or they’ve launched (not well) and need to grow audience or customers. His firm has worked with companies like Warby Parker, lululemon, Oscar, and more.

Seed Stage 120

Seed Stage Conversion Startup PR 120

mashable.com

OCTOBER 11, 2011

10 Essential PR Tips for Startups. Sign up for her course on “ PR for Startups ” to learn more about getting media coverage for your fledgling business. Why should my audience care?” Understand a Journalist’s Coverage Area & Audience. TIP: As a startup – use PR for link building.

PR 103

PR Startup Social Media Technical Review 103

crowdSPRING Blog

SEPTEMBER 30, 2012

Over 60% of small business owners are using social media to attract new customers, over 75% of these companies have Facebook pages;,and almost half of small businesses are successfully acquiring new customers through online social networks! In PR placements, ‘place’ matters. Leverage your friends.

Small Business 88

Small Business Public Relations Social Media New York 88

ConversionXL

JANUARY 18, 2022

Your audience will flock to brands with a strong reputation because they don’t associate you with their need. Brand recognition happens when your target audience recognizes your brand when they see it (even if they’ve never used your solution). Identify the channels where your audience is most active and double-down.

Audience 122

Audience Technical Review Social Media Campaign 122

Mike Michalowicz

FEBRUARY 11, 2013

It’s about building relationships and networking, not selling, although that does come as a result. Business owners with a brick and mortar store need to reach out to a bigger audience online. Social media isn’t new. Social media is about doing that online. Get Out of The Store. Are you a thought leader? .:

Small Business 167

Small Business Marketing PR Social Media 167

Duct Tape Marketing

MAY 4, 2016

Referral Marketing– This includes intentional word of mouth activities, viral tactics as well as intentional referral generation. The PR Masterclass : How to develop a public relations strategy that works! Online Advertising– This includes the use of pay-per-click platforms, social networks, display ads and retargeting.

Lead Generation 28

Lead Generation Social Media Public Relations Channel 28

Startup Lessons Learned

MARCH 13, 2009

Announce a new product, start its PR campaign, and engage in buzz marketing activities. Thats because a marketing launch is a one-time event, and rarely translates into renewable audiences. Even if you must launch to your customers, avoid the urge to also launch in extra places, just because your PR firm can do it at the same time.

San Francisco 168

San Francisco PR Lean Early Stage 168

crowdSPRING Blog

MAY 5, 2010

Smart thoughts on importance of audience size as measure of our reach – [link]. Why People Hate Your Viral Marketing – [link]. Consumer Reports: Half of Social Network Users are “Oversharing&# – [link]. Earned Loyalty – [link]. The Real Reasons Big Brands Don’t Rank – [link].

Social Media 88

Social Media Small Business Design Media 88

Brandanew

JANUARY 8, 2016

Maggie Kravchuk , Rubenstein, PR. For one these tools are entirely free and they provide a very in-depth look into how your account is performing on social media. In addition, Facebook allows you to look at the demographic of your audience and pinpoint which days/times they are active. Tina Chan, Social Media Manager, GEECL.

Analytics 100

Analytics Social Media Marketing Media 100

Duct Tape Marketing

MARCH 1, 2016

A channel for lead generation purposes is simply a broad way to gain access to your prospective audience – so referral generation is a channel, sales is a channel, SEO is a channel, and speaking is a channel – and there are countless ways to master every channel. You don’t simply assemble a few tactics; you master a few channels.

Lead Generation 28

Lead Generation Channel Partner Campaign 28

Up and Running

NOVEMBER 5, 2014

Whether you’re a budding entrepreneur or veteran SMB owner, chances are you’re aiming to better publicize your message to a given target audience. Whatever the case, there are tools and strategies you can use as an SMB owner to build your social and PR game plan. Engage with other thought leaders on social media.

PR 139

PR Hiring Social Media Media 139

crowdSPRING Blog

DECEMBER 26, 2014

Eight social networks worth a closer look | ZDNet – crowdspring.co/1G48rfO. Not All Viral Videos Are Good Content Marketing – crowdspring.co/12NPqSc. Inside Square’s Winning PR Strategy | Fast Company – crowdspring.co/1u8oYst. 4 Free Must-Use Analytics Tools for Social-Media Marketers crowdspring.co/1HlvIL5.

Social Media 101

Social Media Small Business Design Media 101

blog.expensify.com

APRIL 24, 2012

They write everything from assembly to jQuery, on PCs to mobile phones, doing hard core computer graphics to high level social networking. It was the wrong audience. And, the audience that did actually read it likely has none of the people he is complaining about in it. They’ve tried everything. It is ironic.

Java 107

Java PHP Software Review Coder 107