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Requests for Startups in 2024

VC Cafe

Education Multimodal ability – apps that allow users to “input” questions, topics, or ideas in all forms (audio, image, text, and even video) and get a response in the media type that helps them learn best. Electric Vehicles – Lower battery costs powering adoption mean EV sales could reach 74 million in 2030.

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Account-Based Marketing vs. Lead Generation: Which is Right for You?

ConversionXL

DocuSign combines both to fuel its sales funnel. It flips the traditional sales funnel on its head, ditching the one-size-fits-all approach to marketing in favor of a land-and-expand approach. This required complete alignment across marketing and sales teams to engage, then close the deal. The result?

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Your B2B Demand Generation Funnel: How to Create One and Mistakes to Avoid

ConversionXL

Sales intelligence platform Cognism cut their lead generation efforts by 90% in 2021. In this article, you’ll learn how to build a demand generation funnel that fuels the pipeline, shortens the sale cycle, and generates revenue. an ebook); Then you blast them with sales messaging (e.g., email, ads, retargeting, etc.)

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How Typeform Stands Out In A Crowded Market

Duct Tape Marketing

John Jantsch (01:11): So that's a lot in the CMOs job, particularly diversity, equity, inclusion. If you're moving out of brick and mortar into online, more and more businesses, whether you're B2B or you're b2c, are realizing that digital is a primary channel or at least equal. So Carrie, welcome to the show. Glad to be here, John.

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VCs eating our own dog food: Using technology and analytics to make better investments

David Teten

Private equity and venture capital investors are copying our sisters in the hedge fund world: we’re trying to automate more of our job. . In the private equity universe, most Partners have primary training as deal-makers, not as managers. Many tools designed for B2B marketing in general are also relevant to investors.

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Expa Labs – Some Lessons Learned

Eric Friedman

This lesson comes into play because whether you are a B2C company or a B2B enterprise company. Remember those old stereo equalizers that controlled all the audio settings? I realized many things of my career convictions are now in flux — for example what worked in sales in 2014 may not be the case for 2016.

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How to Build and Measure Brand Awareness

ConversionXL

Studies show only 5% of B2B buyers are ready to buy right now. But it knows how to reach its target audience and earn trust, recognition, and brand equity that fosters customer loyalty and powers growth. 50% of B2B decision-makers use YouTube to research purchases, and 70% of viewers bought from a brand after seeing it on YouTube.

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