Remove Audio Remove B2B Remove Leadership Remove Sales
article thumbnail

How Employee Experience Shapes Brand Perception

Duct Tape Marketing

Tiffani emphasizes the need for a balanced approach to company strategy that involves all stakeholders, including IT, Marketing, Sales, Operations, and HR. Effective leadership, a positive culture, and aligning the goals of the organization with the needs of employees are crucial for creating a balanced EX and CX. What do you think?

article thumbnail

Account-Based Marketing vs. Lead Generation: Which is Right for You?

ConversionXL

DocuSign combines both to fuel its sales funnel. It flips the traditional sales funnel on its head, ditching the one-size-fits-all approach to marketing in favor of a land-and-expand approach. This required complete alignment across marketing and sales teams to engage, then close the deal. The result?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Founder Interview – Ola Sars of Music-Tech Leader, Soundtrack Your Brand

The Startup Magazine

The SaaS startup out of Sweden was named one of Fast Company’s Most Innovative Companies last year and has recently been getting a lot of buzz from music publications, including Billboard , for its pioneering work in the B2B music streaming space. Ola Sars, Founder and CEO of Soundtrack Your Brand.

Founder 158
article thumbnail

The Best Marketing Platform: Blogs?

Mike Michalowicz

They’re part of the top three platforms for effective marketing—creating audio/visual content, white papers and article/blog content. Whether it’s B2B or B2C the goose that lays the golden egg is the website that consistently produces quality content, written, audio or visual. They go there first for word of mouth referrals.

article thumbnail

Strategies For Successful Product Launches

Duct Tape Marketing

She is an accomplished product marketing leader who has held marketing leadership roles at Adobe, Google, and many startups. Every year inbound brings together leaders across business, sales, marketing, customer success, operations, and more. That's right. It'll be in Boston from September 5th through the eighth.

Product 59
article thumbnail

How Typeform Stands Out In A Crowded Market

Duct Tape Marketing

And then speaking with a leadership team, they were very upfront in the very beginning about how they want that to be a part of everything they do from day one and we live it. John Jantsch (08:26): If somebody was, you know, just the typical sort of sales kind of questions, like what's the key difference between years and X?

article thumbnail

Why Community Is The Last Great Marketing Strategy

Duct Tape Marketing

The audio destination for business professionals host Jason Bay, dives in with leading sales experts and top performing reps to share actionable tips and strategies to help you land more meetings with your ideal clients. And there's not, well, there might be a leadership structure or guide, you know, it's really the individual.