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Clubhouse put a big bullseye on social audio

VC Cafe

The early buzz of Clubhouse (despite being invite-only and iOS having a total reach of about 2 million users) along with the rising popularity of podcasts has shown that consumers crave social audio interactions and that there’s plenty of room for innovation in the space. A few already launched but several others are in development.

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LinkedIn Video Ads: Relevance, Specs, and Use Cases

ConversionXL

On YouTube, a keyword-targeted pre-roll ad might show the same video to a CEO and an intern. LinkedIn ads offer the benefits of video content and the granular targeting of a B2B-centric platform. Fundamentally, there’s nothing unique about a video for a LinkedIn ad. The same video content likely works well in other channels.

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The Strategy Behind Building A Thriving Online Community For Your Brand

Duct Tape Marketing

Jenny has been creating, executing, and reviewing strategies for online communities for more than 10 years. 3:59] Who needs to be thinking about community — B2B brands or B2C brands? [5:58] Click on over and give us a review on iTunes, please! She's been creating, executing and reviewing strategies for online communities.

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How to Track and Improve Ecommerce Customer Acquisition Effectiveness

ConversionXL

The email list recipients weren’t the business’s target audience; Because of this, many had a negative buying experience; Half wrote negative reviews or warned friends to avoid the brand. Fifteen wrote positive reviews, and eight made second purchases within three months. Use them to make your audience laugh with short videos.

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How Employee Experience Shapes Brand Perception

Duct Tape Marketing

Click on over and give us a review on iTunes, please! So I was standing on stage and I made, I made this comment, I didn't think it was a coincidence that Salesforce was a great place to work, you know, pretty much globally, one of the most innovative companies in the world, in the fastest growing enterprise software company. (08:02):

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How Typeform Stands Out In A Crowded Market

Duct Tape Marketing

Click on over and give us a review on iTunes, please! If you're moving out of brick and mortar into online, more and more businesses, whether you're B2B or you're b2c, are realizing that digital is a primary channel or at least equal. So you try to pay equal attention to both of those on both sides of the software.

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The Entrepreneur's Guide to Customer Development

Startup Lessons Learned

When I wrote a review of Four Steps on this blog in November, 2008, I did my best to be candid and warn of a few shortcomings: And Steve is the first to admit that its a "turgid" read, without a great deal of narrative flow. Four Steps primarily centers its stories and case studies on B2B hardware and software startups. Expo SF (May.