Duct Tape Marketing

NOVEMBER 17, 2022

John Jantsch (00:00): This episode of the Duct Tape Marketing Podcast is brought to you by Marketing Against the Grain, hosted by Kip Bodner and Keion Flanigan is brought to you by the HubSpot Podcast Network, the audio destination for business professionals. And now three years later, we are a team of 26 full-time employees.

Differentiation 74

Differentiation Sales Cycle Audio Networking 74

Startup Lessons Learned

APRIL 14, 2009

Because they have no presence in the market, they have to find distribution channels to bring in customers. This is why companies often get out-competed by former employees (Palm vs Handspring to name just one), even though the upstart lacks all of the familiar resources, tools, processes, and support they used to have.

Customer 167

Customer San Francisco Lean Hockey Stick 167

Duct Tape Marketing

SEPTEMBER 29, 2022

And that way we don't have to outcompete them by spending we, you know, it's not just marketing dollars spent Unintelligently, it was about repeat purchase rates and referrals and retention of the customers that we had spent so much money to acquire. Build, manage, and measure campaigns —across all channels — faster and easier.

Founder 82

Founder Chicago Kansas Startup 82

Ben's Blog

MAY 15, 2020

Ultimately, the entrepreneurs out there are going to try completely new things, they are basically going to start new companies, using the resources and the employees that they have, and I’m sure we’re going to see a ton of success cases there. Whatever CAC LTV assumptions that we had potentially no longer hold.

Founder 36

Founder Conversion Technical Review Cash Position 36

Up and Running

APRIL 28, 2015

Our first employees were actually University of Oregon students that came in and made the bars in our house. We have a number of different things, and each of my employees is responsible for one to three key metrics that they report on weekly basis. I put up a website and we started selling them direct to consumers online.

Oregon 60

Oregon Metrics Cofounder Social Media 60

Startup Lessons Learned

MARCH 24, 2009

As notification channels get stuffed full of these messages, customers tune them out (or platforms have to put in place dramatic limits on access). At IMVU , we would routinely find retention effects that would stem from registration changes and have impact days or weeks later. This is why the registration is so important.

Metrics 88

Metrics San Francisco Lean Viral 88

Duct Tape Marketing

OCTOBER 23, 2019

Make room for a new revenue channel. In many organizations, how those have become beyond useless because managers view people that bring negative information as being negative employees. YouTube channels dedicated to our businesses. I had no idea my employees were doing that.” Take Intercom customer, Unity.

Indianapolis 34

Indianapolis Retention Differentiation Programming 34

ConversionXL

JANUARY 28, 2019

No other marketing channel builds lifelong relationships like email. It’s a prime reason that email marketing is the preferred marketing channel for customer acquisition and customer retention ( 80% and 81% , respectively). Companies can humanize their brand with messages from founders or employees. Audio in emails.

Email 118

Email Media Audio Software Review 118

Up and Running

SEPTEMBER 17, 2014

For our latest webinar, we discussed “How to Lose an Employee in 10 Days,” outlining major mistakes an entrepreneur or CEO should avoid if they want to hold onto valuable employees. Their mantra is “we love employees,” and this mantra really fits their culture. Great movie.

Employee 86

Employee Video Hiring Forecast 86

www.vccafe.com

MARCH 11, 2013

customer retention, churn reduction, lifetime value. BambooHR -Â Employee Records, Benefit Information, Payroll Data, etc. Roku Channel Store. CrowdSpring. Guerra-Creativa. LogoTournament. ShopForDesigns. Image manipulation. FotoFlexer. Photoshop Express. Pixelmator. BlogTalkRadio. ClipGenerator. Panda (Open source). Xtranormal.

Software Review 53

Software Review Technical Review Startup 53