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Lessons Learned: What is customer development?

Startup Lessons Learned

Lessons Learned by Eric Ries Saturday, November 8, 2008 What is customer development? But too often when its time to think about customers, marketing, positioning, or PR, we delegate it to "marketroids" or "suits." Many of us are not accustomed to thinking about markets or customers in a disciplined way.

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Everything You Need To Know About Creating Killer Explainer Videos

ConversionXL

You’ve likely already heard that explainer videos can boost conversions anywhere between ten and ten bazillion percent. With over 100 years of movie & video history embedded in our collective subconscious, your customer’s expectations are really high. What Is An Explainer Video? A Tutorial. image source.

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Apple Vision Pro – Tech in the Search of a Market

Steve Blank

Marketing and capital expenses (new factory, high R&D expense) were predicated on consumer-scale sales. We’ll sell them the CDROM drives as well.” (The Kodak CDROM drives were the size of professional audio equipment and depending on the model, costing $600-$1000 in today’s dollars.) (And

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A Path to the Minimum Viable Product

Steve Blank

Shawn immediately said the name I had given the four steps was confusing – I had called it market development – he suggested that I call it Customer Development – and the name stuck. In the Roku case study we’ve chosen three execution branches: (1) delivery platforms, (2) sales channels, and (3) chip platforms.

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The Landing Page Optimization Guide You Wish You’ve Always Had

ConversionXL

note: If you’re a startup, you’ll want to use customer development questions for your page to resonate with future traffic). How To Identify Your Target Market & Make More Sales. Do This: Use customer development techniques found in this post to build a profile of your ideal buyer personas.

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The Landing Page Optimization Guide You Wish You Always Had

conversionxl.com

note: If you’re a startup, you’ll want to use customer development questions for your page to resonate with future traffic). How To Identify Your Target Market & Make More Sales. Do This: Use customer development techniques found in this post to build a profile of your ideal buyer personas.

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If You Want To Start a Business Start Here

Up and Running

” As the managing editor of Bplans, I’ve had the good fortune to learn about business via the content we share; through interviews with LivePlan customers and other business owners; and thanks to brilliant, informal coaching from people like Tim Berry, Noah Parsons, and the rest of the executive leadership team at Palo Alto Software.