The Entrepreneur’s Essentials #2: What’s in a name?
Austin Startup
SEPTEMBER 15, 2018
Earlier this week, I was discussing company naming with a new entrepreneur, one that I used to work with at Edgecase (when I served as their Chairman of the Board). A company name should have longevity and it shouldn’t be limiting (as you eventually?—?and I think really hard when I’m naming a new startup. and hopefully?—?grow
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