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The Entrepreneur’s Essentials #2: What’s in a name?

Austin Startup

Earlier this week, I was discussing company naming with a new entrepreneur, one that I used to work with at Edgecase (when I served as their Chairman of the Board). A company name should have longevity and it shouldn’t be limiting (as you eventually?—?and I think really hard when I’m naming a new startup. and hopefully?—?grow

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Why do marketplaces make great businesses?

Austin Startup

In fact, many are now household names?—?just Find your vertical and stick to it (for a few years at least). This includes the cost of a domain name, a logo, some development work. was originally published in Austin Startups on Medium, where people are continuing the conversation by highlighting and responding to this story.

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With a Group and Need a Ride? Fetii, a New Austin-Based Rideshare Service Has You Covered

Austin Startup

Austin-based startup Fetii has a solution. billion rideshare industry is only a decade old,” notes Fetii CEO Matthew Iommi, “and as with all industries, we’ll begin to see verticals arise that provide specialized rideshare solutions. Some big names have taken notice. Visit www.fetii.com to learn more.

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Looking for Funds in All the Right Places

Austin Startup

Looking for Funds in All the Right Places: The Definitive Guide to Austin Capital By David Altounian and Stephen Straus OVERVIEW For entrepreneurs: We’ve compiled a definitive list of sources of capital in Austin to help focus your fundraising efforts. We’ve compiled a definitive list of sources of startup capital in Austin.

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Austin AI startups raised more than $50 Million in 2017

Austin Startup

Austin AI Startups It has been about an year since I wrote about the AI startups in Austin and its potential to lead. AI in Austin is dynamic, has momentum and growing. Enterprise Platform or Vertical Business Focused. With no formal sales team, they are doing great with marquee names on their customer rooster.

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Should You Rebrand Your Business?

Austin Startup

Now the cans are sleeker, the typography is more modern (while paying homage to Coca Cola’s past), and each can’s design includes a bold and colorful vertical stripe. was originally published in Austin Startups on Medium, where people are continuing the conversation by highlighting and responding to this story.

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SXSW Pitch Finalist: FilmChain

Austin Startup

All SXSW Pitch events take place at the Hilton Austin Downtown. It’s hard to speak in the name of the team, as we are all diverse and with many passions. This track brings together founders and funders and showcases exciting new companies, products, services, and business models across different verticals and industries.