Up and Running

NOVEMBER 4, 2015

While relatively popular in Australia, New Zealand, and the U.K., Market research. You can also compare your forecasted marketing and advertising budget against the competition. Launching and PR. We recommend the online version, but you can still buy the desktop version if that’s what you prefer.

Curation 60

Curation Finder Startup Social Media 60

Startup Lessons Learned

NOVEMBER 8, 2008

But too often when its time to think about customers, marketing, positioning, or PR, we delegate it to "marketroids" or "suits." Many of us are not accustomed to thinking about markets or customers in a disciplined way. a roadmap for how to get to Product/Market Fit." Theory of market types.

Customer Development 168

Customer Development Developer San Francisco Customer 168

Startup Lessons Learned

APRIL 7, 2010

At least, not in the traditional sense of trying to squeeze every tenth of a point out of a conversion metric or landing page. Many optimizers are in favor of split-testing, too: direct marketers, landing page and SEO experts -- heck even the Google Website Optimizer team. For example, I’m a big believer in split-testing.

San Francisco 154

San Francisco Lean Metrics Design 154

Startup Lessons Learned

SEPTEMBER 13, 2010

Lessons Learned by Eric Ries Monday, September 13, 2010 The Superbowl ad test I am a firm believer in the danger of vanity metrics , numbers that give the illusion of progress but often mask the true relationship between cause and effect. Vanity metrics are generally bigger. Vanity metrics. The solution? Is that really news?

San Francisco 154

San Francisco Metrics Lean PR 154

Startup Lessons Learned

OCTOBER 4, 2008

Thanks to Suns amazing PR blitz, there was tremendous demand for experts on Java, and I did my best to convince people that I was one of that mythical breed. Startup Visa update ► February (5) Kiwi lean startup + Australia next Why diversity matters (the meritocracy business) Beware of Vanity Metrics (for Harvard Business Rev.

San Francisco 155

San Francisco Technical Cofounder Fractional CTO CTO 155

crowdSPRING Blog

JULY 18, 2016

If we’re being honest, there have been a slew of PR and marketing missteps made by Team Trump in the election cycle thus far, and none of them have had the impact one might expect. But there is one arena in which poor marketing strategy is have a deleterious effect on the campaign: email marketing.

Email 48

Email United Kingdom Marketing Iceland 48

Startup Lessons Learned

MARCH 27, 2009

Journalists, PR firms, investors, and the public at large love a scrappy come-from-behind story about two guys in a garage who figured out how to take down Goliath. Customer Development : a disciplined approach to finding out if there is a market for your product before its too late. great observation & summary.

San Francisco 117

San Francisco Lean Continuous Deployment DC 117

Startup Lessons Learned

FEBRUARY 22, 2010

Engineers are offenders in this category too, but so is any gender-segregated activity, like an all-female PR or marketing team. Engineers are offenders in this category too, but so is any gender-segregated activity, like an all-female PR or marketing team. Startup Lessons Learned - the Conference (April 23.

San Francisco 167

San Francisco Lean Sweden Continuous Deployment 167

Startup Lessons Learned

FEBRUARY 22, 2009

Whats striking about these stories, if you get past the PR hype, are two very important themes: These prodigies were self-taught, and had a fundamental fascination with technology from a very young age. Third, you market it far and wide. And as for marketing it, this post is already on the first page of Hacker News. Hint, hint.

Programming 143

Programming San Francisco Lean Continuous Deployment 143

Cracking the Code

FEBRUARY 4, 2008

What metrics should I be using to drive a saas business? If you want to learn more on SaaS metrics, you can read my previous blog post. Your key business metrics are CMRR (Contracted Monthly Recurring Revenue) and cash. Savvy online marketing is a core competence (sometimes the only one) of every successful SaaS business.

Software Review 48

Software Review South Korea IPO Portfolio 48

Startup Lessons Learned

APRIL 26, 2009

Many complex apps can now be prototyped as a simple mashup in order to prove market viability - and this is true beyond just software apps. It allowed me to assess the market demand for that offline product before I had the final product baked. But its had such an impact that I think its worth itemizing on its own. Great post!

Product Development 88

Product Development Developer San Francisco Product 88

Startup Lessons Learned

OCTOBER 4, 2010

This is the same issue we see with vanity metrics : companies are giving the appearance of sharing information while actually engaging in spin or outright deception. The higher the vanity ratio, the more effective the PR. It helps companies with PR. The higher the vanity ratio, the more effective the PR.

San Francisco 167

San Francisco Lean Metrics PR 167

trada.com

APRIL 7, 2010

Trada Blog: Paid Search Marketing, Online Advertising and Small Biz Trada's blog for small businesses making paid search, online advertising and social media easier to understand. Being external these days is about participating in a conversation with the market. Every new thing you take on requires time and effort.

Stealth 40

Stealth PPC Advertising Conversion 40

Startup Lessons Learned

APRIL 17, 2010

Startup Visa update ► February (5) Kiwi lean startup + Australia next Why diversity matters (the meritocracy business) Beware of Vanity Metrics (for Harvard Business Rev. The new startup arms race (for Huffington Post) For Startups, How Much Process Is Too Much? Startup Lessons Learned - the Conference (April 23.

San Francisco 107

San Francisco Romania Cleveland South Africa 107

Startup Lessons Learned

MARCH 4, 2009

In a startup, these channels of communication are critical to understand for advertising, launch and PR purposes. Startup Visa update ► February (5) Kiwi lean startup + Australia next Why diversity matters (the meritocracy business) Beware of Vanity Metrics (for Harvard Business Rev.

San Francisco 68

San Francisco Lean Continuous Deployment DC 68

Startup Lessons Learned

FEBRUARY 12, 2009

Lessons Learned by Eric Ries Thursday, February 12, 2009 What is a market? (a To wit: achieving product/market fit , getting customer validation , making something people want , things that matter , and of course the many excellent books on the topic, of which Ill mention just two of the best, Crossing the Chasm and The Innovators Dilemma.

San Francisco 89

San Francisco Continuous Deployment Ruby Lean 89

Startup Lessons Learned

OCTOBER 7, 2008

This is completely analogous to the situation elsewhere on the internet, where launching a new website, product, or service with PR is getting harder and harder. On the web, we have many of these channels: SEM, SEO, world of mouth, PR and viral. Dont do PR upfront, dont put out a press release. My advice: dont launch big.

San Francisco 68

San Francisco Lean Retention SEM 68

Startup Lessons Learned

SEPTEMBER 11, 2009

For months, we made constant product and policy changes, trying to end the controversy without simply undoing our original decision and abandoning the mainstream market. Have you personally visited the Content Creator forums and read through the PR thread? But silence was the worst possible strategy. Desperately.

Community 158

Community Management Lean Software Review 158

Startup Lessons Learned

DECEMBER 16, 2008

Our goal is to understand the metrics, mechanics, and levers of engagement. What can you do to your product and marketing message to increase engagement? At that point, theres no opportunity for marketing or sales; the battle is already won or lost in the persons mind. Synthetic notifications.

Viral 140

Viral San Francisco Lean Continuous Deployment 140

Startup Lessons Learned

FEBRUARY 24, 2009

What happened when we got early press (circa 2004) in violation of our own no-PR rule. Startup Visa update ► February (5) Kiwi lean startup + Australia next Why diversity matters (the meritocracy business) Beware of Vanity Metrics (for Harvard Business Rev. Startup Lessons Learned - the Conference (April 23.

Lean 74

Lean San Francisco Continuous Deployment DC 74

Startup Lessons Learned

JULY 9, 2009

We go to mixers, buy fancy offices, focus on PR, and try to one-up each other. The "big guys" of 10 years in the future are probably going to displace those of today, and if we think the market is crowded now, it's scary to imagine how much more so it would be in 10 years. I think its wasteful. In time, success will come.

San Francisco 94

San Francisco Lean Continuous Deployment DC 94

Occam's Razor

NOVEMBER 2, 2015

if yes, what should your content (and marketing) strategy be. Success Metrics. In my Oct 2011 post, Best Social Media Metrics , I'd created four metrics to quantify this value. I believe the best way to measure success is to measure the above four metrics (actual interaction/action/outcome).

Social Media 60

Social Media Media B2C B2B 60