avinash 10-insights-from-11-months-of-working-at-google 
Hearpreneur
DECEMBER 18, 2019
We don’t use very much SMS marketing to engage with customers that have been on our marketing lists more than a month because when we do those customers are much more likely to get angry with that type of communication. 2020 is the year from the future, but for us it will be about making past content shine.
Occam's Razor
JULY 12, 2010
I want to constantly be in the know of new and more clever ways of working with data, tools that are often solutions to problems we don't know we have yet or tools that are sometimes seeking problems to solve!! Remember I am the creator of the 10/90 rule of investment in web analytics. More insights. Simple right?
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Occam's Razor
OCTOBER 15, 2012
Turns out there is another option, from IAB/TNS/Google, of which I was, shamefully, not aware. Consumer Barometer was created by IAB Europe with TNS Infratest and Google as partners. Note: The IAB (Interactive Advertising Bureau) and Google both benefit in their own way from the use of digital platforms.
Occam's Razor
AUGUST 22, 2011
" ~ Competitive Intelligence Analysis: "What can I learn from my others / my industry?" How can I make this work? In each section the listing is from the latest article to the earliest. " 11 Digital Marketing “Crimes Against Humanity”. The 10 / 90 Rule for Magnificent Web Analytics Success.
Occam's Razor
JANUARY 31, 2017
Ten years, and the 944,357 words, are proof that I love purposeful data, collecting it, pouring smart strategies into analyzing it, and using the insights identified to transform organizations. Some are from slides I saw at conferences, some from our company, and some from yours. simplification and 2.
Occam's Razor
MARCH 19, 2018
A lot of hard work has gone into collecting the requirements and implementation. The end result was a collection trends and insights. On a dashboard in Google Data Studio. This presentation of the data will decide if your trends and insights are understood, accepted and inferences drawn as to what action should be taken.
Occam's Razor
APRIL 4, 2011
If that is your role, then the best you can do is make sure you have take the right screenshots out of Site Catalyst or Google Analytics, or charge an extra $15 an hour and dump the data into Excel and add a color to the table header. It's a different job, requires different work, and of course radically different skills.
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