ConversionXL

MAY 16, 2017

Sure, in the right context, you can probably get by doing what Avinash Kaushik refers to as “data puking,” but you won’t excel as an analyst or marketer that way. Rather than being told what metrics or dimensions to deliver you want business context: What’s driving the request for that data? Is this data accurate?

Analytics 132

Analytics eCommerce Metrics Campaign 132

Occam's Razor

NOVEMBER 13, 2009

It took weekends of writing and nights of editing and days of research combined with practicing the preaching by doing oodles of analysis and, more importantly, the support of the most understanding wife in the world. Chapter 3 The Awesome World of Clickstream Analysis: Metrics. Oh, oh, oh qualitative analysis!!

Analytics 71

Analytics Web Technical Review Metrics 71

Occam's Razor

JANUARY 12, 2015

At the core of everything you will do in digital analytics is the concept of metrics. How do you define a metric: It is simply a number. Your digital analytics tools are full of metrics. Helpful post: Best Metrics For Digital Marketing: Rock Your Own And Rent Strategies.]. That is as simple as it gets. Total that.

Analytics 60

Analytics Metrics Web Leadership 60

Occam's Razor

JANUARY 6, 2010

As we spring to action full of passion I wanted to share with you all a short list of things that will expand your little world of online marketing & web analytics. One was extolling the wonderfulness of their multi channel campaign tracking. Sign up for your websites campaigns using your personal email address.

Analytics 99

Analytics Web Campaign PPC 99

Occam's Razor

JANUARY 4, 2021

Know the difference between Metrics & KPIs. A metric is a number. A KPI is a metric that helps you understand how you are doing against your objectives! You, your agency, your IT team, your search marketing co-worker, your email optimization co-worker, all the folks who make tactical decisions need to see metrics.

Analytics 113

Analytics Metrics Web Campaign 113

Occam's Razor

AUGUST 22, 2011

To assist with that process everything's organized into these sections: ~ Digital Marketing: "What is amazing out there? " ~ Practical Analysis: "How do I become an Analysis Ninja?" " + Strategic Analysis Articles. Tactical Analysis Articles. 7 Best Practices.

Analytics 124

Analytics Metrics SEM Web 124

Occam's Razor

JULY 6, 2016

Yes, I worry that Analysts, and Marketers, are spending too much time with their head buried in custom reports and advance segments and smart calculated metrics and strategic or tactical dashboards. Within ten seconds of getting the available for order email from HTC, I was on the Buy Now page. The higher order bit is simple.

Design 86

Design Software Review Mobile Analytics 86

Occam's Razor

MAY 2, 2017

The very best analysts practice the above principles every day in every dimension of their jobs. It is that practice that I try to discern when I do job interviews. There is no golden metric for everyone, we are all unique snowflakes! :). and tell you what are the best key performance indicators (metrics) for them.

Metrics 141

Metrics Acquisition eCommerce Analytics 141

Occam's Razor

JUNE 4, 2012

Every Analysis Ninja knows that standard reports are lame. In this post I want to share with you three insightful custom reports for effective paid search (PPC) analysis. These insightful reports are from the six I'd created for my latest video for the Market Motive Web Analytics Master Certification course.

Analytics 127

Analytics Campaign Search Customer 127

Occam's Razor

SEPTEMBER 29, 2009

One of the ultimate excuses for not measuring impact of Marketing campaigns is: "Oh, that's just a branding campaign." Before we go any further I must clarify that I love branding campaigns just as much as the next guy. I love campaigns that Visa runs. are you doing the "branding campaign"?

Campaign 128

Campaign Analytics Metrics Search 128

Occam's Razor

SEPTEMBER 15, 2014

If you look at the mobile marketing strategies, you will see they don't reflect this shift to mobile. They will need two different implementations, it is quite likely that you will end up with two sets of metrics (more people focused for mobile apps, more visit focused for sites). Dive into Mobile Reporting and Analysis.

Analytics 141

Analytics Metrics Mobile DC 141

Occam's Razor

FEBRUARY 25, 2013

It also contains multiple tabs full of specific computations of revenue incrementality delivered for various analytical efforts (Paid Search, Email Marketing, Attribution Analysis, and more). Marketing dollars (hopefully!) Clearly some of the credit for this goes to your marketing team. 400% ROI, not bad.

Analytics 142

Analytics DC Revenue Web 142

Occam's Razor

AUGUST 9, 2021

Almost all metrics you currently use have one common thread: They are almost all backward-looking. If you want to deepen the influence of data in your organization – and your personal influence – 30% of your analytics efforts should be centered around the use of forward-looking metrics. Predictive metrics!

Metrics 142

Metrics Analytics Campaign Conversion 142

Occam's Razor

OCTOBER 4, 2010

Most of the time they, Marketers /bosses /HiPPO's, ask and we puke data out. I really want you to become an amazing Analysis Ninja and help ensure that this issue never comes back to bite you in the butt. If you are unique, why should you crack open a standard analytics tool with its standard reports and metrics and get going?

Analytics 119

Analytics Web Metrics eCommerce 119

Occam's Razor

JULY 18, 2011

With all the sexiness oozing out of social media it might seem insane to write about email. Email remains an immensely credible and profitable channel, with an immense reach to boot. To not have it as an active part of your marketing portfolio is sub-optimal. Analyzing email campaigns requires three important insights: 1.

Metrics 137

Metrics Campaign Email Marketing 137

Occam's Razor

APRIL 21, 2014

about digital marketing and analytics. For some answers, What is Avinash's typical day like? Find campaigns where they are spending most money, lower the bounce rate and reduce acquisition cost. I believe these two posts with a collection of some of my favorite metrics will inspire you: 1. Earn more affection.

Analytics 131

Analytics Marketing Campaign Metrics 131

Occam's Razor

AUGUST 22, 2022

Your analysis provides clear data that the campaign was a (glorious) failure. The KPI you chose for your brand campaign was Trust, it had a pre-set target of +5. The post-campaign analysis that compares performance across Test & Control cells shows that Trust did not move at all. Good campaign.

Metrics 105

Metrics Campaign Analytics Framework 105

Occam's Razor

DECEMBER 6, 2010

In a world where we are overwhelmed with data and metrics and key performance indicators and reports and dashboards and. To share with you three custom reports that I find to be super valuable when I am doing web data analysis. To share with you three custom reports that I find to be super valuable when I am doing web data analysis.

Analytics 125

Analytics Web Customer SEM 125

Occam's Razor

APRIL 13, 2015

Affinity & In-Market Segments: Understand Your People Better. Custom Dimensions: Deeper Unique-You Analysis. Time Lag & Path Length: Pan-Session Ecommerce Analysis. Assisted Conversions: Smarter Marketing Impact Attribution. Shopping Behavior Analysis: Funnel Your World! ##.

Analytics 60

Analytics Web eCommerce Metrics 60

Occam's Razor

AUGUST 9, 2016

For our Market Motive Analytics training course , we provide students with access to one ecommerce and one non-ecommerce site because they simply can't learn well enough from my magnificent videos. At this point you'll be a little confused about some metric or the other. It is a complete rethink of ecommerce analysis.

Analytics 60

Analytics Metrics eCommerce PPC 60

Occam's Razor

AUGUST 13, 2012

A couple weeks back I'd requested the nice folks following me on Google+ and Facebook to submit their most important digital marketing and analytics questions. Some tools do pan-session analysis better than others, and there are a number of relatively new analytics solutions on the market today.

Analytics 124

Analytics Channel Metrics Web 124

Occam's Razor

JULY 22, 2013

For example AIDA is from the siloed lens of Marketing (and full disclosure, I humbly believe serves company's own selfish perspective). Most of the frameworks we have also don't optimally capture the complexity of digital marketing and measurement. We don't think about our marketing expansively enough.

Framework 163

Framework Marketing Metrics Audience 163

Occam's Razor

OCTOBER 24, 2016

You want to win big with data, with marketing, with transformative digital yada yada and blah blah, evolve. Step 1: Optimal Metrics. I'll say this again at the very end… As a Marketer or an Analyst, there is nothing you'll attempt that will be more complex and challenging than what you are about to read in this post.

Analytics 60

Analytics Metrics Technical Review Channel 60

Occam's Razor

MARCH 23, 2010

Part of it is fueled by a vocal minority genuinely upset that 10 years on we are still not a statistically powered bunch doing complicated analysis that is shifting paradigms. Once you make up your mind and get married, practice monogamy. You'll have no time for data analysis, certainly not for data actioning. ~

Analytics 118

Analytics Web Metrics Channel 118

Occam's Razor

JANUARY 20, 2010

I recently did a webinar for the Search Engine Strategies conference (I am doing the opening conference keynote at SES London and SES New York ) and my Market Motive co-faculty member Greg Jarboe sent me this KPI via email: "Your webcast was a big success. There are too many better choices in the market. Back to our story.

Analytics 90

Analytics Search SEO Metrics 90

Occam's Razor

FEBRUARY 7, 2022

And yet, chances are you really don’t know anyone directly who uses experimentation as a part of their regular business practice. It is published 50x/year, and shares bleeding-edge thinking about Marketing, Analytics, and Leadership. Any modern analysis of consumer behavior clearly identifies that the “marketing funnel” does not exist.

Analytics 101

Analytics Programming Global Campaign 101

Occam's Razor

JANUARY 7, 2019

My professional areas of interest cover Customer Service, User Experience and Finance, though here on Occam’s Razor my focus is on influencing incredible Marketing through the use of innovative Analytics. Learn what Session Quality is in Google Analytics, then learn how to use it in your campaigns to improve conversions.

Analytics 88

Analytics Marketing Algorithm Campaign 88

Occam's Razor

JULY 1, 2008

There is perhaps no challenge greater than tracking offline impact of your online presence (campaigns or other activity). You struggle to get budget to hire Analysts or Marketers. Your hair is thinning from repeatedly trying to get funding for online campaigns. It is perhaps one of the last few complex nuts left to crack.

Analytics 116

Analytics Conversion Campaign Redemption 116

Occam's Razor

MARCH 10, 2015

In a Q&A after a keynote a couple of years ago, I was asked: " When will traditional business analysis subsume the web analytics silo? " " My reply: " All business will ultimately be digital, so, if anything, web analytics will subsume business analysis! " Business analysis. No digital. No offline.

Analytics 60

Analytics Technical Review Software Review Web 60

Occam's Razor

MARCH 25, 2014

In a world of infinite choice, the ability to pick critical few metrics to focus on is, well…, critical. In this post I want to share that one-page list of the best metrics for digital content, marketing and business success with you. Best Digital Metrics: Own Existences/Strategies. It would not surprise me.

Metrics 155

Metrics Marketing Analytics Channel 155

Occam's Razor

NOVEMBER 15, 2010

" How would I start the process of web data analysis right? It turns out, astonishingly, that even with all those barriers (no objectives or goals or cooperation or business guidance), you can spend a couple hours and do decent enough analysis, sourced from your experience, to deliver some minor data-gasms of insights.

Web 139

Web Analytics eCommerce Campaign 139

Occam's Razor

APRIL 19, 2010

"What is the difference between a metric and a key performance indicator (KPI)?" " "Are goals metrics?" There seems to be genuine confusion about the simplest, most foundational, parts of web metrics / analytics. Improve marketing effectiveness. experiment with p type of campaigns.

Analytics 138

Analytics Metrics Web Framework 138

Occam's Razor

SEPTEMBER 16, 2008

Explain why, hopefully you'll have rules you can apply and check if your Web Metrics are indeed KPI's! Update] Here are two recent posts that dive deeper into the topic of Key Performance Indicators and provide latest thinking (as well as real world examples): ~ Best Web Metrics / KPIs for a Small, Medium or Large Sized Business.

Metrics 123

Metrics Web Non-Compete Analytics 123

Occam's Razor

DECEMBER 12, 2011

I am going to attempt to significantly simply your life by recommending the critical few metrics you should use to analyze performance of your digital marketing campaigns and website. Recommend metrics / KPIs you can use based on the size of your company. Best Metrics / KPIs for Small Business Websites.

Metrics 151

Metrics Web Analytics CPA 151

Occam's Razor

MAY 19, 2014

But the problem is that single golden metrics hide valuable insights and, more often than not, drive bad behavior. Here's my proposal: If you are pushed to have a single golden metric, give it a partner. The BFF metric you find should not be one that is very far away. So, great metric. Honestly, who can blame them.

Metrics 159

Metrics Analytics SEC Acquisition 159

Occam's Razor

JUNE 15, 2010

Most of the time spent by Marketers & Analysts tends to be spend looking for "known knowns" Things we know and expect to see in the data, we look to see if they are there. " From: " Oh my God I did not know that metric had crashed for that segment!! Spend time with the Marketers. So what's the fix?

Analytics 105

Analytics Customer Framework Web 105

Occam's Razor

MAY 18, 2010

My humble recommendation is that as a best practice you should pick at least a couple of segments in each of these three categories: 1. This would include campaigns you run, like pay per click marketing (PPC), email, affiliate deals, display / banner ads, facebook marketing campaigns. Television campaigns.

Analytics 123

Analytics Web Acquisition Metrics 123