Occam's Razor

AUGUST 13, 2012

A couple weeks back I'd requested the nice folks following me on Google+ and Facebook to submit their most important digital marketing and analytics questions. Yehoshua Coren: Best ways to measure user behavior in a multi-touch, multi-device digital world. That means: All of these metrics are off. Let's do this!

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Occam's Razor

FEBRUARY 7, 2011

Nose to the grind "How do I" questions: David Walizer: How do you sell the value of web analytics to a skeptical client in 30 seconds or less? By doing multichannel analytics! More detail on those techniques, and three more, are in this blog post: Multichannel Analytics: Tracking Offline Conversions. Let's go!

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Analytics Web Non-Compete Metrics 94

Occam's Razor

AUGUST 9, 2016

The outcome of book smart is rarely better for analytics practitioners then folks trying to learn how to fly an airplane from how-to books. This is all the way from Aug 2009: Web Analytics Career Advice: Play In The Real World! And, happily, it has almost all of the Google Analytics features implemented correctly.

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Occam's Razor

MARCH 25, 2014

In a world of infinite choice, the ability to pick critical few metrics to focus on is, well…, critical. I recently had an opportunity to recommend to a group of CEOs everything they should measure for everything they should do with digital. Focus on all three with everything you do with digital analytics.

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Occam's Razor

JULY 15, 2014

Oh, and of course a critical element for any company's path to glory. Dashboards are every where, we will look at a lot of them in this post and they are all digital. digital performance. It also handy explanations of the metrics, with key context where necessary. It is a thing of beauty and a source of immense joy.

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Occam's Razor

JANUARY 30, 2012

It is painfully heartbreaking to realize that a very small tiny number of people who have access to web analytics tools actually use them. In-Page Analytics – Re-imagine Traveling Through Data. #5. Matched Query Type, Keyword Position, Day Parts: Sexier PPC Analytics. #7. I named my dashboard: VP, Digital. " Boom!

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Occam's Razor

AUGUST 11, 2014

My last post, perhaps provocatively, called for a reduction of data in executive dashboards (digital, online, offline). In the post Adil commented that he's observed that attribution modeling is missing from most web analytics dashboards. The post also shares a total of seven complete modules to your digital analytics dashboards.

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Occam's Razor

FEBRUARY 25, 2014

A vast majority of occasions where data is presented (reports, executive dashboards, conference presentations, or just plain here's a automated emailed thingy from Google Analytics ) end up being abject failures because most of the discussion is still about the data. Yes, cost per click is metric. An important point first.

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Occam's Razor

MAY 19, 2014

There is unlimited amount of data thrown off our digital existences. (Or But the problem is that single golden metrics hide valuable insights and, more often than not, drive bad behavior. Here's my proposal: If you are pushed to have a single golden metric, give it a partner. So, great metric.

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Occam's Razor

DECEMBER 12, 2011

In fact a data driven life is sexiest digital life you can imagine. I am going to attempt to significantly simply your life by recommending the critical few metrics you should use to analyze performance of your digital marketing campaigns and website. Recommend metrics / KPIs you can use based on the size of your company.

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Occam's Razor

JUNE 10, 2013

It is not quite about web analytics, not quite about data you can just get from WebTrends or Google Analytics, and not quite about just making yet another pretty chart. I wish we did not have this desire to pulpify a bunch of metrics to produce something recognizable. The Challenge with Compound Metrics: Social Media Edition.

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Occam's Razor

JULY 31, 2006

Conversion rate is a very important metric, used properly. More importantly being a practitioner I feel metric definitions should incorporate on the ground reality and using Unique Visitors accommodates that reality. It is only fair to follow up a post titled " Stop obsessing about conversion rate " with this post.

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Occam's Razor

JANUARY 7, 2014

Every indicator we have is that companies are investing more in every facet of analytics. There is an analytics ladder of awesomeness each company needs to climb, and it just takes time. 7: 25% of all analytical effort is dedicated to data visualization/enhancing data's communicative power. #6: Consulting.

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Occam's Razor

JULY 13, 2017

By design none of them from the world of digital analytics, though I’ll stay connected to that world from a how could you use this idea perspective. The sixteen examples neatly fall into nine strategies I hope you’ll cultivate in your analytics practice as you create data visualizations: 1: The Simplicity Obsession.

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